Ashanti‘s new album may be called ‘Braveheart’, yet it seems the singer isn’t feeling brave enough to release.
For following a series of push-backs, it has today been confirmed that the Written Entertainment set has been delayed again.
Details after the jump…
After initially being assigned an April 17th release, the LP was bumped to June 19th.
Yet, with lead single ‘The Woman You Love’ enjoying all the love of a jilted mistress, the album been pushed back once again – this time to August 28th.
If this isn’t a mucky-mess, we don’t know what is.
Clearly, the independent route isn’t for everyone. Touring, non-commercial acts (ala the Jill Scott‘s and Kelly Price‘s of the world) often fair well going alone – as there isn’t the need nor cost of the radio promo, marketing, hair and make-up, expensive videos, and all the components of simply launching an act. Heck, it’d probably cost three times that (plus a hefty Payola check) to revive an artist in Ashanti’s predicament.
The financial benefits of the independent lane are often touted as a “win” for the artist. Yet, any such act still needs to connect with an audience and sell records to ever reap the “coins” they’re pining for. Spending 6 months pushing a single that radio, iTunes, and every internet forum online let you know wasn’t the jam serves as more proof that a larger entity needs to be pushing her cause.
This whole episode is tragically sad, yet textbook “music industry in the 00’s”. Mediocre during your heyday and hailed; improve ten-fold and struggle.
Here’s hoping things work out for the former INC star. She’s too talented to fall by the wayside.