Having wrapped her stint on The Voice (for now), Christina Aguilera is turning her attention to new album ‘Lotus’.
Clearly in need of a potent push, the project is being dosed just that next month. For, it has been announced that the 32 year old will not only perform at the People’s Choice Awards 2013, she will be honored with a special accolade at the January 13th show too.
Details after the jump…
As per a freshly released press statement, Aguilera and Country star James Aldean have been announced as the show’s first performers.
However, it appears the ‘Your Body’ singer has been selected as the bell of the ball, as she will also be receiving the People’s Voice Award which “recognises (Aguilera’s) outstanding achievements in the music industry, and celebrates her ability to reach millions of fans both at home and abroad, across pop, soul and R&B genres”. Waterford Crystal will design the custom trophy
Executive Producer Mark Burnett, who is also at the helm of the The Voice US said: “I am thrilled to announce that Christina Aguilera is joining Jason Aldean as a performer at the People’s Choice Award. Christina is one of my dearest friends and lights up literally every stage she steps onto. And I am so glad that I get to work with the amazing Jason Aldean again. I cannot wait to see these performances live on show night!”
Congrats are in order Xtina, who definitely could do with such a high-profile slot to revive the underrated ball of amazing that is ‘Lotus’.
Regardless of what drama is going on behind the scenes (and believe there is drama), this is a ripe opportunity to leave that in what’s left of 2012 and kick-start/push-on with promotion in the New Year. Echoing earlier sentiments, a comeback in the true sense of the word is rarely as automatic as is often hoped. Hence, she’s tasked with using her time off of The Voice to milk and shake the project for all it’s worth. For, if she does, she places herself in a much stronger position for commercial ‘Emancipation’ ala Mariah with her next project.
Put simply, it’s time to work!