Missy Elliott quite literally wears many hats. However, millions would agree that the most fitting of them all is that of “innovator.”
Billboard certainly agree; the industry giant has just announced that the rap pioneer will be honored with the inaugural Innovator Award at Billboard’s Women in Music 2015 next month.
Set to air December 18th on Lifetime, the event – which will also honor Lady Gaga, Lana Del Rey, and Fifth Harmony – celebrates the achievements of females in the music business.
And it goes without saying that Missy is not short on achievements.
She has achieved six top five albums on the Top R&B/Hip-Hop Albums chart – the most of any female rap artist – including three#1’s: her 1997 debut ‘Supa Dupa Fly,’ ‘Da Real World’ and ‘Miss E …So Addictive.’ Totally, her albums have sold 7.6 million copies in the US, confirms Nielsen Music.
Janice Min, co-president and chief creative officer of Billboard’s parent company, said in a statement:
“Missy Elliott is a once-in-a-generation artist and producer whose artistic brilliance and creative vision have transformed pop and hip hop music.
It’s such a thrill to make this announcement while Missy is on our current Billboard cover after a decade-long hiatus. There are few artists more respected by her peers and more creative. We are proud to honor her with the inaugural Women in Music Innovator award.”
Beyond being a great honor, it’s awesome to see the promotional machine in full for Missy. Far too often the the business does a stellar job of propping up the sub-par. As such, it’s refreshing to see the wheels in motion for an act that is wholly deserving.