Should one be in need of a new moniker for Rihanna we have one that’s sure to fit.
Good news below…
After teaming up with Puma to serve as its creative director sales of its women’s apparel and shoes have risen to higher ground this year.
Currently hard at work on a new album and a new line for the company the entertainer’s affiliation with it prompted her supporters to take a fresh look at what it had to offer and pushed its profits to higher ground.
The news comes as a welcome surprise for the company who watched it sales drop by a third in the last quarter and are now hoping Rih’s aforementioned 2016 line will continue to revitalise their brand as she pushes and promotes her ‘ANTI’ studio album.