The ‘ANTI’ saga continues.
Thanks to a calculated (and commendable) game of sponsored smoke and mirrors, Rihanna‘s latest album hasn’t crashed and burned as some had expected.
However, sales of the LP have aren’t blazing and the addition of physical units (following its digital only arrival) don’t look to be helping the matter.
Full story below…
According to Hits Daily Double, the second sales week estimates for the ‘Work’ led project are…
40,000 – 45,000
The number rises to 65-70k when the new Sales-Plus-Streaming scheme is factored in.
Make no mistake, the figure isn’t “bad” and definitely doesn’t spell complete doom and gloom. It is, however, alarming.
Like, at this rate, how much more sales-wise does Team Rih expect to be able to squeeze out of the album? Will it be a consistent seller and continue to rack up #’s or flutter then fade? Time will tell.
Looking at it from another angle, the reality is that Platinum has been the glass ceiling most Rihanna records manage to just about touch. Hence, by way of Samsung, it looks as if Ms. Fenty has done what’s needed to satisfy her own commercial standard and is punching right on to where the real coin is at – the touring circuit. Although, for her, even that looks to be tricky terrain. But that’s another day another conversation.
Tidbit: Out of interest…
Beyonce or Rihanna: Which tour are YOU most excited for?
— ThatGrapeJuice (Sam) (@thatgrapejuice) February 9, 2016