He played a crucial part in developing the Pop force that is Justin Bieber.
Now, as he seeks way to ensure his brand and legacy receives the respect it is due, Usher has given Bieber’s manager Scooter Braun managerial control of his career.
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Braun recently welcomed ‘The Life of Pablo‘ painter Kanye West to his camp following the rapper’s silent but telling departure from Jay-Z‘s Roc Nation and now watches his empire expand following Usher’s arrival shortly after.
His first job as the triple threat’s manager is to steer his new album ‘Flawed’ to impressive commercial territory using its promotional cuts ‘Crash’ and ‘No Limit’ to assist him as he does so with the help of Sony Music Entertainment, the label at which the singer is housed.