Jay-Z has something to say about the way radio platforms operate in 2017…and it isn’t pretty.
How and why he feels the business penalises creative and credible acts when creating playlists?
Peep what he said during the launch of Frank Ocean‘s radio platform on Apple Music, below…
Radio, for instance, is pretty much an advertisement model. You take these pop stations. They’re reaching 18-34 young white female, so they’re playing music based on those tastes. They’re taking those numbers and going to advertising agencies. People are paying numbers based on the audience they have. These places are not even based on music. Their playlists are not based on music. A person like Bob Marley, right now, probably wouldn’t play on the pop station, which is crazy. It’s not even about the DJ discovering what music is best.
While with Frank, he also made a point to discuss what may be wrong with today’s level of artistry in Pop.
There should be a better way that music, musicians, radio, and these things that are supposed to be instruments for the arts, should exist and it shouldn’t be about advertisements. The more times someone like yourself can bypass that, it’s better for the arts, and it’s better for the audience because you have to have a level of discipline and a belief to put music out in this place. People want to shoot for that and then they’re making music that’s not really conditioned to who they are so they can reach a certain platform.
Could Top 40’s reluctance to support Beyonce’s recent releases inspired Jay’s accurate conclusion?