In life, Prince was one of streaming’s most notable hold outs. Now a year removed from his death, Spotify, Apple Music, and Pandora have managed to get their fingers on the icon’s Warner Bros. Record‘s era music.
And the rewards are proving plentiful.
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Since hitting streaming services on Grammy night, fans have flooded the gates of the Purple one’s catalogue to immerse themselves in a legacy like no other. So much so that the late legend was awarded a 6,323 percent spike in streams according to a Nielson Music report.
Thanks to a loyal following and a show stopping tribute by Bruno Mars, Prince music claimed 4.77 million streams Feb. 12 and 13 – an increase from just 74,ooo streams in the two previous days.
Top 5 songs carrying the streaming torch:
‘Purple Rain‘ (333,000 streams), ‘Lets Go Crazy‘328,000), ‘When Doves Cry’ (320,000), “Little Red Corvette” (237,000) and ‘Kiss’ (214,000).’
Greatness doesn’t die, it lives on and inspires.