Mark those calendars because Jay Z is coming!
The Hip-Hop titan’s affiliation with the mysterious ‘4:44’ campaign has been confirmed.
Much like the initial billboards, new posters are popping up across various US cities and now have the addition of Jay ‘s name and an arrival date – June 30th. As expected, the set will premiere on his streaming service TIDAL – which phone giant Sprint recently bought into.
Peep pics via HipHopDX:
Though details are scarce, it’s widely believed that ‘4:44’ is (or is tied to) Jigga’s long-awaited new album.
Add to that the slew of festival dates he has lined up over the summer and it’s clear newsness in on the way from Mr Carter.
We’re ready, are you?
Check out the ‘4:44’ teaser – starring Mahershala Ali, Lupita Nyong’o, and Danny Glover – below…