Given the booming buzz surrounding TLC‘s Kickstarter campaign for their final album, its arrival – two years later – was noticeably mute.
Indeed, despite select specs of promotion in the weeks preceding, the group haven’t had much visibility in the media scape and instead appear to be focussing on their upcoming tour.
The approach, plus a multitude of other factors (including so-so reviews and the lack of pre-release hit) has had an undeniable effect commercially.
Because, with the final figures counted, it’s apparent that folk did not rush out to buy the self-titled set.
Per Hits Daily Double, the ‘TLC’ looks poised to premiere at #41 after shifting the following:
(Sales Plus Streaming)
In a testament to changing times, even though the pure sales figure is shocking, had streaming not been factored in the ladies would have been looking at a #16 debut. However, with streaming now being the predominant means of consumption, that fact pushed the duo… ‘Way Back.’
Still, it’s not all doom and gloom.
Although, the album was not the business.
TLC are factually legends and have a hit catalogue that is undeniable and will have them always able to earn a living on the live circuit.