JAY-Z has made it crystal clear – he’s navigating the music scape with “new” rules. Or more specifically, by his own rules.
Such is the case with his latest album ‘4:44.’Array
Arriving via TIDAL on June 30th, the set remained on the streaming platform exclusively for one week. Unsurprising given its ownership (see: JAY-Z).
What’s interesting is that its numbers were not reported, thus rendering the LP ineligible to chart during its premiere week.
Yesterday saw the set arrive (with three extra tracks) on all platforms sans Spotify. Hence, ‘4:44’ will indeed debut on the Billboard 200 officially this week coming.
It’ll be intriguing to see how it fares, given that it secured Platinum status thanks to a lucrative partnership with Sprint. The phone giant “bought” a million copies of the project and redistributed them for free to their customers as part of a promotion. [Much like Rihanna’s Samsung strategy for ‘ANTI’.]
In any case, pending insight into where ‘4:44’ will land on the charts, its deliberate omission from the latest tally sees DJ Khaled – a Roc Nation artist – earn another week atop of the Billboard count with ‘Grateful’. Winning all round.