Pepsi: ‘Britney Spears Will NOT Headline 2018’s Super Bowl Halftime Show’

Published: Wednesday 12th Jul 2017 by Rashad

Britney Spears fans were in a frenzy yesterday at news the pop princess was in line to headline the 2018 Super Bowl Halftime Show, sponsored by Pepsi.

A move that would’ve seen the songstress follow the likes of Madonna, Beyonce, and Lady Gaga, reports dominated the Web with “receipts” indicating next year would indeed see Spears lip syncing for her life on the world’s biggest stage.  And, if true, the announcement also suggested (like acts before her) the potential of her following the event with updates on a tour or new album.

Well, the dreams of all the aforementioned have been dashed.

Pepsi served members of the singer’s beloved #BritneyArmy a taste of bad news recently when an executive from the mega-corporation expressly denied Spears will be 2018’s headliner.


“I can tell you it’s not Britney [Spears],” executive Justin Toman told MAC Presents founder Marcie Allen, who asked for a hint about the next year’s music performer during a panel…

“We’ll reveal in due time,” he teased, adding that performer “rumors always start around this time.”

Earlier this year, Toman detailed the qualities sought in headliners:

“It’s one of those cases where you look at the small set of the people that could pull that kind of a show off,” he said.

“Sets up in seven minutes, it’s a 12-minute show, and they have to break it all down again in seven minutes. In those 12 minutes of the show, someone has to deliver power, punch, performance, singing, lights…. who has the reach, the social following, the album sales, who’s trending, who’s in cycle?”



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  1. Jeans July 12, 2017

    Iiiiiiiiiiiiiiiits JLO!!!

    • gina July 13, 2017

      nope, he said album sales, so that automatically eliminates her lol.

  2. Electrikblue July 12, 2017

    The shade! “Lip syncing for her life” lmao

  3. Stephy July 12, 2017

    Rihanna should do it.

    • Jeans July 12, 2017

      I feel it’s either out of:

      A THROWBACK OF BOYBANDS (NSync, NKOTB, Backstreet)
      Christina Aguilera
      U2 again

  4. DanYiel Iman July 12, 2017

    Obviously nobody cares about Britney What about my real voice Spears after all & that’s CRAZY!! Why pick an act whose known for singing to her lip singing tracks? J-No bye bye bye!! NSYNC maybe anyone who CAN ACTUALLY SING SURE LETS SEE WHAT THEY HAVE!! ??

  5. Kevon July 12, 2017

    We want JLO

  6. Tori July 12, 2017

    Ciara’s label and management should take advantage of the “decision” time.

    • AmbeRussell July 13, 2017

      Ciara isn’t big enough for this. Like the girl, but her music isn’t up there to hold 90million people to watch. The best she could do is a performance with someone as an additional singer to someone else.

  7. Fancy BISH July 13, 2017

    Where is Hailbeysus? I miss the BritKNEE comments lol

  8. #TeamTinashe Stan July 13, 2017

    They need to get a male artist/band this time.

  9. AmbeRussell July 13, 2017

    Kanye would a been great in 07-09. Britney should have had a solo slot at lteast once prior to 2005. Same with usher being before 2010. I just feel he lost the public care. I’ve always flirted with the idea of Eminem and rihanna BC of the collab tour they did. Rihanna sings the singer parts, Eminem makes raps for her songs… Billboard had a poll and a k pop group won NY a land slide… I’m like “do these kids voting even know what a super bowl is and know that the average american won’t care about a group they NEVER HERD ABOUT?!

  10. Musika July 13, 2017

    Miley Cyrus??

  11. FashionFix July 13, 2017

    This would be a great comeback for Ciara! It doesn’t matter how much she’s sold compared to others! It’s the material and how much of it she has… and her showcasing of ALL that said MATERIAL! Putting her back in the public eye like that would be wonderous for her! And I would live to see her TEAR that stage up because whether you like, Love or Hate her….you KNOW she will!

    • AmbeRussell July 13, 2017

      But people have to start caring about her 1st. Her last few efforts have sold less than 600 k copies in the USA. They ain’t looking ciaras way. Until Ciara can book award show stages and TV show stages, the Superbowl committee aren’t looking Ciara’s way.

  12. Faiiz July 13, 2017

    Rihannna Will Kill It Forsure

  13. mr.m July 13, 2017


  14. Ocean July 13, 2017

    Yeh Britneys time has come and gone …

  15. SMH July 13, 2017

    I’m here for either Usher or Xtina. They’re the only ones out of this current pathetic generation that’s actually capable of putting on a LIVE show. And keep your shade attempts and just remember that the other 3 ladies mentioned in this post were all in career slumps with flopped album sales before they did the Superbowl.

    • Bruhman July 13, 2017

      Usher should headline the 2018 halftime show because if he did it would probably be the best halftime show of the 2010s. Usher vocally slays Madonna, Bey and Bruno ain’t touching his dance moves and he doesn’t have to pull fake stunts like Lady Gaga to captivate an audience. His performance could probably rival MJ performance due the technology and stage production that’s being used today.

      • tyana jones July 17, 2017

        Chris Brown!!!!!

  16. JASON July 13, 2017

    IT NEEDS TO BE JLO!!!!!!

  17. @ASAPicon July 13, 2017

    Until they give it to Ciara or Rihanna, then they will never be making the right decision.

  18. ? July 13, 2017

    It either has to be Usher or JT. I want to say Chris Brown too but I don’t think Pepsi would sponsor The Bad Boy/Thug of R&B to headline the worlds biggest stage. We want a motherfucka that can actually dance their ass off and shut the Super Bowl stage down .

    • tyana jones July 17, 2017


  19. Starxavi July 13, 2017

    I can see Rihanna or Ariana. I could even see a multitude of people performing with an IT DJ/Producer like Calvin Harris, Zedd, or DJ Khaled. Also, why not Drake

  20. Dr Jekyll July 13, 2017

    It needs to be JLo she would crush it with the dance routine , she has the hit catalogue , she can bring out Pitbull , Marc Anthony & JaRule . Latinos love JLo , blacks love Jlo , white people love JLo , she would def have the most watched . It would be smart to bok her , she’s earned it . Watch them book Ariana , Drake , Justin , Rihanna or worse Taylor ( watch her new album come out in February ) -_-” , not that they are bad but this should be like a Star in hollywood , a consecration in your carreer not just an other award show . #JLoForSuperbowl2018
    Or I’m totally down for David Guetta and all his guest ( Nicki , Justin , Sia , Usher , and more )

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