Beyonce made waves this week when it was announced that she’s teamed with Adidas for a huge partnership; one which includes the relaunch of her Ivy Park imprint.
Fans responded with feverish excitement, as did many in the sportswear field following the success of similar themed deals with names such as Kanye West (see: Yeezy).
Perhaps most notable, though, is the positive buzz the news is generating for Adidas financially.
See what we mean below…
Early market reaction to the announcement no doubt has Adidas execs smiling.
For, shares for the publicly-traded sportswear giant increased by 1.35 percent almost immediately after the reveal, ultimately closing at $127.20, up $1.55 (or 1.23 percent) from the morning’s opening price.
With expectations high and an almighty marketing push expected, all involved will no doubt be rejoicing at the consumer and market excitement.