Adidas Shares Rise Following Beyonce Collaboration Announcement

Published: Saturday 6th Apr 2019 by Sam

Beyonce made waves this week when it was announced that she’s teamed with Adidas for a huge partnership; one which includes the relaunch of her Ivy Park imprint.

Fans responded with feverish excitement, as did many in the sportswear field following the success of similar themed deals with names such as Kanye West (see: Yeezy).

Perhaps most notable, though, is the positive buzz the news is generating for Adidas financially.

See what we mean below…

Early market reaction to the announcement no doubt has Adidas execs smiling.

For, shares for the publicly-traded sportswear giant increased by 1.35 percent almost immediately after the reveal, ultimately closing at $127.20, up $1.55 (or 1.23 percent) from the morning’s opening price.

With expectations high and an almighty marketing push expected, all involved will no doubt be rejoicing at the consumer and market excitement.

Your thoughts?

[Photo credit: Beyonce IG]

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  1. Zion April 6, 2019

    Lol flop

    • D April 6, 2019

      I barely comment on here….
      But you really sound like the ultimate hater!!

      How can you hate from outside the club, if you can’t even get in?!


  2. AB April 6, 2019

    Now ι eѕѕenтιally ѕтarтed тнree weeĸѕ paѕт and тнaт ι мaĸeѕ $385 вeneғιт $135 тo $a нυndred and ғιғтy conѕιѕтenтly ѕιмply вy worĸιng aт тнe ιnтerneт ғroм doмeѕтιc. ι мade ιna long тerм! “a greaт deal oвlιged тo yoυ ғor gιvιng aмerιcan eхplιcιт тнιѕ reмarĸaвle opporтυnιтy тo earn мore мoney ғroм doмeѕтιc. тнιѕ ιn addιтιon coιnѕ нaѕ adjυѕтed мy lιғeѕтyleѕ ιn ѕυcн qυιтe a ғew мannerѕ вy wнιcн, ѕυpply yoυ!”. go тo тнιѕ weвѕιтe onlιne doмeѕтιc мedιa тecн тaв ғor eхтra eleмenт
    тнanĸ yoυ . —- READ MORE<—

  3. Clarkson April 6, 2019

    Everything is love didn’t reach number 1 on billboard200 . First beyonce album not to hit number 1. Only 1 single released and it didn’t reach the top 10.

    She talks about empowering women but the female Asian workers who make this her trashy ivy park wears in Asian make less than one dollar a day, work in cramped spaces with poor working conditions.

    • Justme April 6, 2019

      What are her accomplishments? Clearly you know the “flops” so tell us the accomplishments so you dont look like a hating a** b****

      • Justme April 6, 2019

        Also billboard doesn’t count everything is love because it’s not her solo..

  4. I HeATE WHYYYTE n Blaccck BITCHEZZ BOTH NOT SHT April 6, 2019

    That has nothing to do with Beyonce, Adidas been selling up and down for years, now Adidas owe this year to Beyonce they wouldn’t be sht without bey.. Yes hunny she don’t rep.sneaker

    ever since Jay-Z married her when he is a Star. They should have asked jay. I can’t wait until he divorce her.

  5. omia November 23, 2019

    With expectations high and an almighty marketing push expected, all involved will no doubt be rejoicing at the consumer and market excitement.

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