Reebok claims that a story circulating about its fall out with Beyonce is a tall tale.
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After news of the ‘Fancy’ singer’s partnership with Adidas surfaced, an insider claimed she teamed up with the company after a meeting with Reebok went terribly wrong.
She had a meeting at Reebok, and they had a whole presentation of everything–potential products, how this could all look…and she kind of took a step back and said, ‘Is this the team that’ll be working on my product?’” “Somebody said yes, and she said, ‘Nobody in this room reflects my background, my skin color, and where I’m from and what I want to do. And so she kind of took a step back and left and then it did not come to terms.
The sportswear retailer says that this is a lie.
The report that Beyoncé walked out of a meeting with Reebok due to lack of diversity is categorically false. Our discussions with Beyoncé and her team continued for several months after our initial meeting. We are disappointed that false information is being reported as fact.
Beyonce is yet to respond to the original story and the denial which has followed it. She has, however, revealed why she chose to partner with Adidas.
This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to relaunching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.