After earning the first Platinum hit of his two decade long career with ‘When We’ – the lead single from his 2017 studio effort ‘Savage’ – fans of R&B singer Tank were anxious to see if the success could be duplicated for its follow-up.
Released courtesy of Atlantic Records on October 25, the new album – ‘Elevation’ – not only featured a sonic formula akin to that of its predecessor, but also upped the ante with its guest list as it featured some of Urban music’s most respected names including Chris Brown, Keith Sweat, JoJo, Luke James, and many more. Coming as his ninth solo studio effort, ‘Elevation’ was preceded to chart battle by its singles ‘Dirty’ and ‘I Don’t Think You’re Ready’ – the former boasting a brief tenancy at the #1 spot on Billboard’s Adult R&B charts.
Yet, many feared all of that momentum was derailed when the Grammy nominee rocked headlines for controversial comments he made regarding homosexuality just days before the album’s debut (click here to read). Was it enough to scare off his predominantly female fan base?
The answer inside:
Tank’s ‘Elevation’ Album
First Week Sales (SPS): 6,200 units
First Week Sales (Pure): 1,800 units
First Week Billboard 200 Placement: #160
‘Elevation’ marks the first time a Tank album missed the Billboard 200 Top 40 the week of its premiere. It comes as his lowest placement since 2010’s ‘Now Or Never’ (featuring the tracks ‘Emergency’ and ‘Sex Music’) debuted at #35.
Currently joining Fantasia, Robin Thicke, and more on the Stateside ‘Sketchbook’ tour (click here for dates), here’s hoping his efforts there help generate more buzz for the critically acclaimed project.