Selena Gomez‘s highly anticipated return to stage, a career-spanning showing from Taylor Swift, and commemorative performance from Toni Braxton were undoubtedly among the draws that lured viewers into this year’s Ciara-hosted American Music Awards.
Yet, not even their combined star power (alongside stage-blazing performances from chart-toppers Shawn Mendes, Camila Cabello, Halsey, Lizzo, and more) were enough to save the 47th annual edition of the ceremony from its lowest ratings to date.
See what we mean inside:
Viewership: 6.7 Million
The American Music Awards on ABC hit a new all-time low in the Nielsen ratings on Sunday night.
The show scored a 1.75 rating among adults 18-49, down 4% on last year’s 1.82. However, the AMAs did gain a fraction in total viewers, coming in with 6.7 million to 2018’s 6.5 million. For comparison, the 2017 broadcast drew a 2.4 rating and 9.2 million viewers.
The AMAs returned to Sunday night this year after being moved last time around for the first time in more than a decade.