Selena Gomez‘s highly anticipated return to stage, a career-spanning showing from Taylor Swift, and commemorative performance from Toni Braxton were undoubtedly among the draws that lured viewers into this year’s Ciara-hosted American Music Awards.
Yet, not even their combined star power (alongside stage-blazing performances from chart-toppers Shawn Mendes, Camila Cabello, Halsey, Lizzo, and more) were enough to save the 47th annual edition of the ceremony from its lowest ratings to date.
See what we mean inside:
Viewership: 6.7 Million
The American Music Awards on ABC hit a new all-time low in the Nielsen ratings on Sunday night.
The show scored a 1.75 rating among adults 18-49, down 4% on last year’s 1.82. However, the AMAs did gain a fraction in total viewers, coming in with 6.7 million to 2018’s 6.5 million. For comparison, the 2017 broadcast drew a 2.4 rating and 9.2 million viewers.
The AMAs returned to Sunday night this year after being moved last time around for the first time in more than a decade.
Why is this news? Awards show ratings decline every year. We’re in the streaming age. This isn’t news.
Why haven’t y’all posted about Justin Timberlake cheating with a melanin beauty in New Orleans?
I still don’t get why Taylor was artist of the decade and artist of the year?? Like she got this award because some industry insiders feel bad for her? She has more AMAs now than michael Jackson and Madonna that’s crazy..
I don’t stan Taylor, and I don’t like her antics, but on paper, she sold more than pretty much everyone this decade. Three albums sold 1 million in the first week…first artist to ever do that.
Simple apparently sells records.
She actually had four 1m in the first week sellers.
Speak Now (2010l
Red (2012)
1989 (2014)
reputation (2017)
She literally slayed everyone in sales except perhaps Adele.
It goes by sales dummy she sold a lot of albums
When you don’t nominate Nicki the ratings def gone suffer. They’re the biggest fan base.
LMAO!!!
Stop shading ur faves
Those broke barbs don’t even buy her damn music they allowed her ‘Queen’ album and ‘Megatron’ to flop. Do u really think their a** even have a damn TV to watch an award show?
My faves performed 3 whole times while some people’s faves was not even invited. ?
5 AMA awards in the bag for Camila while some people cant even get a nomination. ??
Seniorita 1 billion streams .
The song is also fastest song in history to reach 200, 300, 400, 500, 600, 700, 800 and 900 million streams on Spotify.
It also holds the record for the longest run at #1 on the Worldwide Apple Music Song Chart
Camila album has leaked.
I’m scared this may impact sales.
I’m crying in the club.
Pls do not spread the link. thanks
Just looked and that song is not number one on the charts smh..also weren’t you just saying Apple doesn’t matter whe. It came to Ri As
Apple doesn’t matter when it comes to Tinashe?
No beyonce, no rihanna, no mariah. The artist with talent. Yet having the struggle artist are having their moments. Selena damn Gomez whispering her loudest into a turned off microphone. Shawn “how you doin’ Mendes and Lizzo (insert fat joke here). These awards shows are going down hill because they have the wrong artist performing.
Shout out for the getting it right shania, toni and keep ciara off the stage that she still cant find to perform on.
Yet she gon continue to host
As Rihanna’s weight reaches that of LIZZO
???
As well as her pocket while Ciara stays hosting events at KFC
Hahahahahahahahahahahha
We love to see it. A certain “main pop girl” performed three times and no one cared
No effect on the ticket sales, streams or iTunes positions. No impact flop
A certain main pop girl (who got co sign from beyonce and rihanna, as if that’s gonna do anything for her flop career ?) was not nominated or invited. She sat home and watched as her rival performed 3 times and won best collaboration
We love to see it.
Dear AMAs,
Thanks for listening to my team making me perform three times. Three times gave you a ratings low and no impact on my ticket or singles performance.
Sincerely,
Camicky
Ratings low coz Cardi wasn’t there.
The rating will continue to dip with all the streaming and recordings of America favorites shows. This has been the best award show I have seen in a while Though!
I blame it on Shîtmila since she had the most performances that night.
Put Beyonce on every Award performance She’s Blessed from God the whole world is on tiptoes when the Queen is on stage… U people knw that
That was a great decade in my opinion for music .with some really great musicians and amazing releases .
Taylor swift is not the artist of the decade nor the artist if the year .she is probably the product of the decade .she is selling records for 13 years old kids and stream her music like 10000 times a day .that not makes her artist .let’s not forget we got this decade Frank ocean we got Lana del Rey and so many more .
These are artists ,Michael Jackson ,Madonna ,Whitney ,Janet ,Beyonce ,they deserve to be in top of the list not a teenager star ego make music for kids parties .