Fleur East flew into the ears of the masses with breakout smash ‘Sax’ and hasn’t looked back since.
Rising to prominence on The X Factor, she harnessed her hype and leveraged it towards a multi-dimensional career trajectory; one that’s encompassed music, TV, and more recently radio.
Still, music has been the singer’s mainstay and it’s led her to the release of sophomore album ‘Fearless’ – the title of which is especially apt.
For, the 32-year-old is now strutting on as an independent artist after amicably parting ways with Syco.
This week brings with it the arrival of the 13-track set, which she’s unleashing on her own imprint Platinum East.
Speaking to That Grape Juice recently, the star said of the project’s sound:
“It’s still very up-tempo and still feel-good, and it’s still something you can dance to that I can sing to because I love to do that. It’s a different kind of energy. It’s not so in-your-face, it’s not so aggressive. It’s a different kind of energy. It’s quite sultry, it’s got tribal references in there. My Mum’s from Ghana so I’ve got a bit of influence from that in there. It’s quite anthem-ic as well, it’s got chants in it. I feel like people can really connect to it now because they know me a lot better now.”
Ahead of the LP’s release tomorrow (March 20th), TGJ were privy to an early listen.
Check out our Top 5 ‘Fearless’ Tracks…
Pulsating, fierce, and infectious, this flavoursome bop lives up to its title and very much sits atop of the pack.
No Boy No Cry
Drawing on a variety of sounds, this colorful cut begins as a slick guitar-driven number before building towards an almost Rumba-like crescendo.
Who You Are (ft. Nia Ekanem)
Uplifting, rhythmic, and resonating. This is a soulful slice of empowerment that manages to drive home such a necessary and timely message. Trading verses with guest Nia Ekanem, East sings “don’t hide your features, they’re not your weakness. You are who you are. All of your pieces make up your greatness.”
Fleur flaunts rap skills on an engaging cut that probes the side of the spotlight folk don’t see. A fresh take on the reality that all that glitters isn’t as it seems.
With a chorus that demands “less conversation, more love,” this sensual number makes no apologies for its bedroom agenda. The vocal production, especially the layering, drives this in a blissfully anthemtic direction.
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