Though enjoying the ongoing success of her FOX Soul-hosted talk show ‘One on One with Keyshia Cole,’ the ’11:11 Reset’ singer is ready to press the reset button on her music career as evidenced by a recently announced partnership with Primary Wave Music management.
“Keyshia Cole has signed with Primary Wave Music for management. The announcement comes in the wake of the Grammy-nominated R&B singer signing with BMG and reuniting with A&R executive and producer Ron Fair for her next album.
Primary Wave Music, which houses a publishing division as well, also represents Melissa Etheridge, Fantasia, the Isley Brothers, Cypress Hill and CeeLo Green, among other artists.”
In a statement, Cole expressed her elation from the news.
“I am truly blessed to continue my journey with a whole new team of believers: partner BMG with Tim Reid leading the charge; new management with Primary Wave under the direction of Steven Greener,” she said. “And I’m beyond happy to be reunited with my musical father Ron Fair, who believed in me from the very beginning. [We’re] moving beyond our own footsteps, humble and aware of the shoes we need to fill.”
As of time reported, there is no official news on a tentative due date for the new album which would serve as the follow-up to 2017’s ’11:11 Reset.’