With 28,9 million subscribers on the platform Ozuna stands tall as one of the artists fuelling YouTube’s well-deserved domination.

Now, if Facebook’s wish comes true, artists like the ‘Caramelo‘ Pop prince, will send some (if not all) of their fans their way now that they are to launch a music video service.

Full story below….

Now when Facebook users make their way to their favourite artists’ pages they will find a new section which allows them to view all of their music videos. The move may spell trouble for YouTube who has been the market leader in the music video market for over a decade.

Tamara Hrivnak, VP of music business development and partnerships shared…

Everything we do over here at Facebook in music is about building community and connecting artists and fans,” said Tamara Hrivnak, VP of music business development and partnerships. “That’s a fundamentally different approach from other companies.

The move is designed to encourage users to stay on Facebook for longer and encourage music lovers to use its service to stream visuals launched by some of the biggest names in Popular music.

‘Variety’ adds…

 In the coming weeks, the company has lined up several exclusive global music video premieres, including from J Balvin, Lele Pons, Karol G, Sebastian Yatra, Alejandro Fernandez and Calibre 50. In addition, Panamanian R&B singer Sech will exclusively release a new video on Facebook, with plans to hype the premiere using livestreaming, countdown stickers in Facebook Stories, and fan groups.

Hvrinak fronts the exciting venture following her departure from YouTube & Google Play where she delivered major results as its director of music partnerships.

Our differences as a place for music… are about putting music in the hands of people, where people are truly expressive. It’s about mood and the telling of stories.

The video games kicks off tomorrow.

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