‘Motivation’: Normani Sleeper Hit Eyes British Gold Status

Published: Sunday 12th Jul 2020 by David

As pressure mounts on Normani to deliver an album befitting of her position as a world renown Pop Princess, she seems to be following in the footsteps of her friend and collaborator Nicki Minaj.

For, like Minaj, the entertainer seems to have developed a habit of releasing slow burning sleeper hits.

Read below….

Despite industry-wide efforts to take the star to the top of the Billboard Hot 100, Normani has yet to deliver an Earth-shattering ‘Into You‘-sized hit.

Fortunately, if recent moves made by her singles are anything to go by, the 24-year-old starlet may find herself carving out a commercial lane to Nicki Minaj‘s.

A lane, which has seen the rapper’s singles and album tracks outsell releases they are “out-charted” by on the Billboard Hot 100.

For, despite the fact that it took the MC over a decade to top the tally, she has swept up more solo Gold, Platinum (and in some cases quadruple Platinum) singles than any other female rapper in chart history and, in some cases, has seen her discography eclipse figures earned by her radio-approved Pop peers.

One example?

Her debut album ‘Pink Friday’ which sold more copies in the United States than Rihanna‘s ‘Loud’ in 2011.

Now it appears Normani is on a similar path.

Here’s a breakdown.

On February 14th 2018, the performer teamed up the Pop prince Khalid to drop the single ‘Love Lies’. On March 3rd, it sat at #43 on the competitive chart as ‘Him & I‘ by G-Eazy and Halsey sat within the Top 20 at #14.

Cut to 2020, ‘Love’s US sales figure sit North of 4 million units (4x Platinum), as Eazy’s numbers for the well-received ‘I’ sit a little over the 2 million marker (2x Platinum).

On August 16th 2019, the entertainer released her Max Martin-produced tune ‘Motivation‘.

When the UK’s Official Charts Company released its figures for the chart week which started on August 30th and commenced on September 5th music lovers would have seen the single slip out of the Top 30 and land at #35….two spots lower than Lauv and Anne Marie’s ‘Lonely‘ which had enjoyed a sizeable sales spike that week.

Today, both tracks have been certified Silver in the market with ‘Motivation’ expected to reach Gold status (400,000 units) in the market before the single it was outperformed by.

The moral of the story? Slow and steady wins the race.

As she works with her camp to put the finishing touches on her debut album, it seems that the secret to Normani’s success will not lie in her ability to bag number one or even top ten singles.

Instead, if the trajectory of Minaj’s career is anything to learn from, the trick will be to create attention-grabbing and impactful moments which ensure that no one Normani single is bigger than Normani….and that all Normani-related content is monetised in a way which ensures she is perceived to be winning…even if her chart positions are not.

Do you agree?

Weigh in below.

#NowPlaying: Jess Lamarre – ‘OTB’.

 

 

Your thoughts?

 

 

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  1. marilyn monh-O-E July 12, 2020

    Sleeper hit???? 💤 😴 🛏 Y’all still trying save her face 😂🤣😂🤣😂🤣

    • Lizzo & KFC July 12, 2020

      Her career is overslept and a flop
      Flopmani hello

    • C**-ila July 12, 2020

      Good for her and her fans!
      On other news I counted at least 3 of Clarkbitch’s fake acc (just on this article) 😂
      Gurl why so pressed? Enjoy your favs music instead of spreading 8 😘

      • marilyn monh-O-E July 12, 2020

        U have 10 right? All u do is just spreading your legs wide opened. No tips for u tonight 😂🤣😂🤣 cheap w-h-o-r-e

    • Only Facts July 12, 2020

      Clarkson your IP address is public. We know that’s you. Know what else is public? The fact that camilas BROmance tour was cancelled and the world is laughing at her clown a_ss. 🤡🤡🤡

  2. Nicky July 12, 2020

    Another day Another Victory for Ms Normani.

    While other girls are clinging to BLM to be uncanceled and to cover the canceled tour embarrassment.

    • marilyn monh-O-E July 12, 2020

      Sorry hunny yo home gurl didn’t even had a chance to announce her own tour. When will she headlining?

      • Nicky July 12, 2020

        All these grammatical errors. You must be 4 years old. You must be at least 21 years to engage in a discussion with me.

      • marilyn monh-O-E July 12, 2020

        Gurl bye. I’m from da hood and I don’t need a lecture from u. Mrs. Nicky.

  3. Lizzo & KFC July 12, 2020

    I doubt it. Good for her. After all the super hype and shoutouts. She should at least get this certification on her own. I tried to like her but i don’t see the superstar aura on her. She’s too basic and unrelatable

  4. Nicky July 12, 2020

    In 2020

    Brit Award Nomination
    New Endorsement Deals
    Rolling Stone cover
    All while recording her debut album

    Victory is sugary sweet.

  5. Tinashe Stan July 12, 2020

    Congrats Tinashe
    Tinashe needs to leave rca and restart her whole career. RCA don’t care about her anymore. She needs to create her own lane. She needs to go back to her mixtape days cause that’s what made people love her. Less talking and more working!

    • Only Facts July 12, 2020

      Clarkson your IP address is public. We know that’s you. Know what else is public? The fact that camilas BROmance tour was cancelled and the world is laughing at her clown a_ss. 🤡🤡🤡

  6. DaRealist MyNizzled July 12, 2020

    Sorry but she doesn’t stand out , she just need a better team and label to promote her more

    • Only Facts July 12, 2020

      Clarkson your IP address is public. We know that’s you. Know what else is public? The fact that camilas BROmance tour was cancelled and the world is laughing at her clown a_ss. 🤡🤡🤡

  7. Draggg culture July 12, 2020

    I’m scared for Normani. She’s signed to the same label and Keel Cool Records. Her band mate Camila is very successful compared to her

    • Only Facts July 12, 2020

      Clarkson your IP address is public. We know that’s you. Know what else is public? The fact that camilas BROmance tour was cancelled and the world is laughing at her clown a_ss. 🤡🤡🤡

      • Shayla Queen 👑 July 12, 2020

        Why you keep repeating yourself? Freak.

      • EyeOpine July 12, 2020

        Oh you back again, Shayla Queef??!? thought I ran yo bi-racial hateful racist a$$ back to the incel website you came from.

      • Only Facts July 12, 2020

        Shayla is an alias run by CLARKSON! Your IP is public Clarkson the clown. Hiding behind other names. Clarkson the 🤡

        Clarkson, it’s clear you’re upset that the world is laughing together at the fact that the BROmance tour was cancelled indefinitely. Camila is a joke, and popjustice just posted pics of Camila buying Goya products, so she’s CANCELLED-CANCELLED now. 🤡🤡🤡🤡 #GoYaWay #BoycottGoya #BoycottCamila

  8. Nicky July 12, 2020

    Camicky stans are furious that my prediction came to fruition.

    Canceled tour. Another flopped single to add to the list. Go to sleep until 2021.

    Another L for Camicky and her fans.

    • HavanaONana July 12, 2020

      It’s not a prediction. It’s the pandemic. Many artists cancelled their tour. Even your fave Mac Donald parking tour is cancelled. Why shade Camila’s your when your fave career is cancelled and flop😂🤣😂🤣

      • Nicky July 12, 2020

        Lies and Fairytales. The majority of acts with dedicated fanbases postponed their tour.

        Hell. Even flop PCD postponed the tour.

        They know they will make money. Camicky cancelled because she is losing money and her album and singles were flopping despite the budget.

        Now Camicky is trying to gain as many fans as she can by posting BLM and trans rights 🤣🤣

      • Only Facts July 12, 2020

        Clarkson your IP address is public. We know that’s you. Know what else is public? The fact that camilas BROmance tour was cancelled and the world is laughing at her clown a_ss. 🤡🤡🤡

  9. Rashad July 12, 2020

    She will be lucky to be Rita Ora. As soon as Rihanna drops an album Normani will be cancelled. Riri is the modern Janet as Gaga is to Madonna. What happened to Ciara, Ashanti, Keyshia Cole, Mya, Amerie, Keri Hilson etc? As soon as Rihanna blew up their hit making careers got cancelled and others like Rita never had a chance.

    • HavanaONana July 12, 2020

      This 💯!

    • tyty July 12, 2020

      What does Rihanna an over 30 year old pop star have to do with Normani? They don’t even share the same fan base or make the same music? You pulled that crap right out if your ass and thought you actually did something? Nevermind the fact rih will not be releasing a new album 🥴

  10. tyty July 12, 2020

    Clarkson and his multiple accounts working overtime on this post 😂😂 dude doesn’t even try make the content of his comments different under these different accounts saying the exact same as each other 🥴😂

    • Nicky July 12, 2020

      🤣🤣🤣🤣🤣🤣🤣🤣

      Camicky and her psycho stans need therapy and help.

      I hear Flops For Flops Health Services are accepting new patients

      😂😂😂

      • marilyn monh-O-E July 12, 2020

        Stop talking yo own damn self. Trashmine

    • Only Facts July 12, 2020

      Exact! As if we don’t see his IP address is the same for each account! Clarkson the damn clown 🤡🤡🤡🤡

  11. Shayla Queen 👑 July 12, 2020

    It’s never gonna happen Nor-MAN-ly! Take yo man lookin ass back to bed with your “sleeper hits” 🤣🤣🤣🤣

  12. TtTt July 12, 2020

    The UK and Australia love Normani… kinda like Kelly Rowland in a way.

    • Fancier Bish🤳🏼 July 12, 2020

      Said by no one 🤣😱🤪

  13. Fancy BISH July 12, 2020

    Yaaas Normani! Forget these maid service heffas who try to diss her 😂 🤳🏽

    • Fancier Bish🤳🏼 July 12, 2020

      Flopmani

      • HavanaONana July 14, 2020

        Fancy Bish is jealous to Camila’s beauty and success. Fancybish is ugly Broke and fat.

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