Usher has unwrapped the self-directed video for ‘I Cry.’
And it’s a family affair, because the singer’s sons Usher V and Naviyd contribute graphics to the visual (under their alias Dem Raymond Boyz).
Speaking on his rationale for releasing the emotional song, Usher said:
“This song was inspired by wanting to teach my sons that it is ok for a man to feel emotions deeply and to cry. Like many men, I was raised to believe that we have to be “tough” and not show our vulnerability, which I don’t want to teach them. While I was shut in during the pandemic and watching the death of George Floyd, the ongoing slaughter of Black men and women, the protests and the events that unfolded, I became very connected to the wider universal feeling of hopelessness. Like many, I grew increasingly frustrated by how slow things have been to change. I became very depressed thinking about all the sons who have lost their fathers to police brutality, social injustice and violence; the daughters and mothers too. So I returned to this song and realized it was intended for this time, so I finished it and here it is.”
A portion of Usher’s proceeds from this record will be donated to LISC in support of the Global Goal: Unite For Our Future campaign.