Miley Cyrus is making major moves.
Because fresh from signing a new record deal, she’s entered into a seismic partnership with NBCUniversal.
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The freshly revealed deal will see Cyrus develop and star in projects across the NBCU Television and Streaming sphere.
Furthermore, it’s packaged with a commitment to three specials – the first of which is a Pride concert event titled ‘Stand By You.’ Cyrus, who identifies as queer, will anchor the show.
It’ll premiere on the company’s newly launched streaming service Peacock.
Speaking on the pact, Cyrus said in a statement:
“I have had an incredible long-lasting relationship with NBC for years! Many memorable moments in my career have been shared and supported by NBCU. This feels like a natural progression, and I am looking forward to creating content that we love and hope everyone who watches does too. We’re starting this journey together with a Pride special on Peacock to celebrate a month we both want to highlight with this concert event.”
Susan Rovner, Chairman Entertainment Content at NBCU Television and Streaming, added:
“Miley is the true definition of a multi-hyphenate superstar and her Pride special, Stand By You, for Peacock is the perfect way to kick off this incredible partnership. The creative possibilities for Miley across our portfolio are literally endless and we can’t wait to collaborate on amazing projects across genres with her, Tish Cyrus’ Hopetown Entertainment and Adam Leber for Rebel.”
More power to her.