J. Cole is back and unquestionably brought the heat with his new album ‘The Off-Season.’
Unwrapped on Friday (May 14), the LP has been greeted with rapturous applause for its clever wordplay, fiery flow, and elevation of a talent that has long been revered.
With the follow-up to 2018’s ‘KOD’ generating ample buzz, will its sales mirror the hype?
The predictions are in and bring with it the answer.
Full story below…
According to Hits Daily Double, ‘The Off-Season’ is on course to premiere at #1 on the Billboard 200 with:
280,000-310,000
[Sales Plus Streaming]
******
35,000-40,000
[Pure Sales]
It means Cole is in contention for the year’s top sales debut on the album tally. Taylor Swift’s re-recorded edition of ‘Fearless’ launched with 291,000. So, if the rapper delivers within the mid-higher end of the prediction, he will have snatched the crown.
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Those pure sales are looking good for a rapper.
#CONGRATS, #RAP IS STILL WINNING, Mayo is the past Melanin is the Future
The white man in the suit still runs the labels
The white man in the suits is still getting a huge cut from these sales
Spotify and apple music and itunes are still getting their share, all.these platforms are owned by white folks.
Swift will win by the end of the year…
Artists receive 12%-25% of traditional sales (although many record companies have begun to compute royalties on the wholesale price), depending how established an artist is, sales history, etc. Taylor Swift gets a larger percentage than, say, Brandy.
According to Forbes, the country’s leading financial magazine:
For streaming, “1 million plays of a song, artists receive roughly the following payout from these streaming services: Amazon Music $5,000; Apple Music $5,000-$5,500; Google Play $12,000; Pandora $1,400; YouTube $1,700.
At Spotify, which holds upward of 36% of market share and counted 286 million monthly active users in Q1 2020, 1 million streams will net an artist in the $3,000-$6,000 range.”
The artists with the most traditional sales in 2020: Swift, BTS, Lady Gaga, Harry Styles. Swift was the only artist in 2020 to top 1,000,000 in traditional sales.
Nicki Minaj (Republic) 65-75k, 9-11k
Damn… I hope Cole gets bumped up to 310,000++++