It appears Rihanna isn’t the only Roc Nation star rocking the fragrance market.
Rising star Rita Ora is making her mark in an uber pronounced way too.
Tapped by designer Donna Karan to front the campaign for DKNY‘s new fragrance MYNY, Ora’s involvement has helped boost sales of the scent by a whopping 250%.
Details below…
The ‘I Will Never Let You Down’ singer was announced as the spokesmodel for the perfume in August, and since then the fragrance has been flying off shelves – with the UK selling three-and-a-half times more than August the previous year.
Now, the scent is expected to sell over 250,000 units by Christmas with the campaign anticipated to be the most successful of DKNY fragrances yet.
Karen, the woman behind the New York label, has hailed Rita’s performance and gushed there exists no one more suited to her brand’s ethos. She said:
“If Rita can’t sell it, I don’t know who can.
I think Rita’s a great representative of DKNY. She’s full of life, she’s about what everyone wants to feel – energy. And I find her ageless. She’s like this Energizer Bunny who can wear anything from track shoes to stilettos, DKNY to Donna Karan. I love the girl as a person, too. She walks the talk.” {Source}
With such glowing endorsements from such high-powered entities, we’re excited to see how Rita leverages her branding power against the launch of her new music – which is due to arrive early next year.
she waging WAR?!!
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But where’s her music?
I was just about to pots this. AND THIS IS WHY SHE GETS ALL THE BIG BRANDS TO ENDORSE HER. THEY know she has star quality. ROC nation is bridging her down. The worst mistake for her was not releasing her album in the USA. The album has good traces like Facemelt and HOT RIGHT NOW, PEOPLE IN THE USA would respected her if she had a body of work they could refer to.
ANYWAY she is winning. SHE IS KILLING THE FASHION – RIHANNA IS STILL BITING FROM HER. WELL DONE TOP HER. SHE GOES TO RUSSIA FOR A TOUR NEXT WEEK – BOOKING STAGES ALL OVER THE WORLD.
2015: 2 movies coming acting, not animation
grateful from the film
NEW ALBUM
GLOBAL TOUR
DKNY DENIM LINE
AND MORE
WHAT NOW RIHANNA=?
Girl bye
Y’all act like this b**** is some megastar. She’s a joke who pays the paparazzi and blogs. Her music is generic and she’s not that cute.
THAT IS WHERE YOU ARE WORONG. SHE IS MAKING MONEY FOR THE BRANDS. SO your in factual opinion proves nothing. ALSO, SHE IS BIG IN THE UK – HER HOME MARKET.
SHE IS NO JOKE. SHE ALSO ON TEH COVER OF T*** VOGUE AND ELLE KOREA. HER ADIDAS LINE SOLD OUT ALL OVER THE WORLD.
HER LOVE LOVE GENERATES INTEREST…… SHE DATES WAY BETTER MEN THAN RIHANNA.
AS FOR THE MUSIC. HOT RIGHT NOW, radioactive and face melt as well as rip PROVES SHE CAN DO GOOD MUISC. BUT it is not her fault her LABEL gave her generic tracks. SHE SAID SHE WONT DO THAT FOR NEXT ALBUM
CUTE? SHE HAS NATURALLY LONG CULRY HAIR, ROUND BOOTY A TAN AND FULL LIPS AND BIG BOOBS – ALL REAL. RIHANAN WISHES SHE LOOKED LIKE THAT. RITA CAN LOOK BLACK, MIXED, LATINA, MORROCA, LEBANESE AND BRAZILAN ALL AT ONCE.
RIHANNA WISHES SHE COULD PASS FOR BRAZILAN WITH HER FAKE ASS WEAVE AND FLAT B***, large forehead and flat nose.
EVERYONE IN THE INDUSTRY LOVES RITA. THEY ARE FRIENDS WITH HER even on their days off. THAT IS WHY RIHANNA IS MAD AS HELL., NOT TO MENTION RITA HAS NATURALLY LONG HAIR AND BETTER VOICE AND MORE BOOTY EVEN THOUGH SHE IS WHITE.
THIS IS WHAT SCARES THE HATERS. EVEN when I used to be a rihanan fan, I picked on RITA COS SHE WAS ATHREAT TO RIHANNA. NOW, I like rita and the world is seeing that she will be HUGE IN HER OWN WAY. RITA WILL SHUT DOWN RIHANNA IN THE WAY KIM K SHUT DOWB PARISH HILTON. RIHANNA ALREADY LOOKES WASHED UP AND FAFED.
macy say rihanna cologne sold out……they could have had a batch of 40 bottles and calle that sell out. LETS US WAIT FOR THE FINAL SALES TO SEE IF WAS BIG HIT. SELLING OUT means nothing if only 50 bottles were ordered.
Actions speak louder than words. Where’s IWNLYD on the billboard again?
How does she have more endorsements than Rihanna? lmao
The same reason Calvin dumped her.. Using
her holes to get these deals..
B u l l s h i t ! If you advertise your product no matter the model you’re going to see an increase in sales. TGJ still thinking she’s Rihanna’s second coming or a younger Beyonce… No!
How does she get all of these endorsements? She’s local as hell. She must have good mouth. Industry h**….
And this comes after Rihanna releases hers??? This. Is. Hilarious!!!!
But can they help her get a hit worldwide? Can they get rid of her h*****? Can they tighten her walls? Can they get the scraped material from Calvin? Can they unbreak Rob’s heart so he wouldn’t be depressed? Can they make her relevant out side of TGJ? I didn’t think so…
I DON’T LIKE HER. SHE DOES WHATEVER SHE CAN FOR ATTENTION. TOO BAD IT DON’T TRANSLATE INTO SALES 🙁
you should be the last person talking about sells when iggy flopzelia’s new flop isn’t certified in no country its not even certified in Australia and that’s her turf
The delusions of grandeur y’all have for this chick… I give her the same treatment the remnants of filing my fingernails gets… :blowing dust:
I SEE WHAT HER TEAM IS DOING
MAKING HER A FAMILIAR FACE AND A HOUSEHOLD NAME SO THAT IT’S EASIER FOR HER MUSIC TO SELL WHEN THE TIME COMES
Hahahahahahaha. This thing will never pop off. If Jessr J is doing 18k with a top 5 hit, tyis flop will jave the wrost numbers in music history.
What do you think??? Fake??? https://mobile.twitter.com/julengonza1516/status/524253013381496833
80% to 20%, it’s true. Looks like official
letterhead, some of the people featured
have confirmed they worked with Rih,
and this being circulated on a lot of the
urban blogs.
What she say? Rita has energy to phuck and
suck, like a bunny? I got bored halfway through
this PR schlock…Zzzzz
#I’mSleep
#FuckinForFashionDeals
Dl u is a lucrative brand and have done well with or without her. The or stunts are getting ridiculous. She can’t even sell her music! What her main job is!? Bye Rita.
Who is this?
WHen is her CD coming out tho. Is she gonna get dropped like Alexis Jrodan and Bridget Kelly??
J. Cole had to beg Roc Nation for a release date but at least he sells albums.
Anyway, at least she can make money from her endorsements. I wish Keri Hilson and Ciara had fragrances and I need CiCi to make a shoe collection but she is so lazy tho.