We’ve all seen them.
Sticking out like glittered thumbs on the social media pages of influencers are posts touting ‘Flat Tummy Tea’, a product which promises to offer its patrons a flatter and fitter gut within days.
Alas, it appears that the fun may be over for stars who push the highly recommended product and products like it to their fans in exchange for easy cash.
Why?
The Federal Trade Commission, which seeks to “eliminate and prevent anticompetitive business practices”, feels consumers are being fooled into purchasing products recommended to them by cash-hungry stars with large social media followings.
In response to the supposed bamboozlement, it penned letters to 90 influencers which “advises” them to disclose the compensation they receive in exchange for pushing products.
A portion of the letter reads:
Many consumers will not understand a disclosure like “#sp,” “Thanks [Brand],” or “#partner” in an Instagram post to mean that the post is sponsored.
Consumers should be able to notice the disclosure easily, and not have to look for it. For example, consumers viewing posts in their Instagram streams on mobile devices typically see only the first three lines of a longer post unless they click ‘more,’ and many consumers may not click ‘more.’ Therefore, you should disclose any material connection above the ‘more’ button.
The Campaign for a Commercial-Free Childhood, which fears young children are put at risk by careless and cunning commercials, issued this statement in response to the FTC’s letter.
We’re glad the FTC is encouraging influencer’s on Instagram to be more forthright, but we hope they expand that
initiative to include YouTube and other social media, which reach millions of children and we hope the FTC will take strong action against any influences who refuse to comply with the rules.
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Always wondered how much celebs get paid for that foolery…
Same. I see this mess all over Insta
Wonder how much Beyoncé was paid to advertise sugary drinks like Pepsi. I can only imagine how many people have diabetes because of her.
@Rotten False Teeth – Coming for Beyoncé made your day. Didn’t it, loser?
Did someone mention Beyoncé and her Pepsi commercial? I’m not a Stan but damn the shade wrote itself in that comment. Pepsi or colon cleanser tea ☕️ ? Lol please don’t be mad because your favorite artist playing themselves endorsing this mess. Miracle Tea? The lies honey, that will only make you ? Yourself.
PPl are dumb as hell
K Michelle and chyna promote teeth whitening
They both have veneers
You can’t whiten porcelain
Please tell me you are telling lies because I can’t. They disrespect their “fans” by trying to play them for dumb. lol I wish I would see K Michelle trying to sell this. What next a workout video… ?
My cousin and I have tried some of those tea’s, and they work.
Funny because Beyonce’s fans are usually full of xxxx.
LOL Girl, relax. Here, have some ☕
With all the plastic surgery these Instagram and reality TV “celebrity” thots get to look like how they appear, and people actually believe that the stuff works??? Where’s my check? I’ll do it for cheaper than Kim K. but more than Monica and Blac Chyna.
“Where’s my check? I’ll do it for cheaper than Kim K. but more than Monica and Blac Chyna.” -The Wig Snatcher
lol
Fancy that shade made me freeze a little. Can they at least try to sell something half believable. Like maybe a ? book? “From the ratchet bottom, to the middle” by K. Michelle
Just throwing ideas out there.
Lazy as hell. Just hit the damn gym lol