Bow Wow has never been one to hold back.
And the state of the current music market appears to be jarring the rapper-turned-media multihyphenate.
Full story below…
Taking to Twitter (X), the Bow Wow – born Shad Moss – bemoaned the lack of “artist development” amongst the new crop of stars.
Peep his impassioned plea:
“Can we please bring back artist development at these labels…. Do these labels even care about these artists? Y’all be throwing them on platforms knowing they not ready. A boxer is trained and taught before battle. We just keep throwing these subpar a** artist out here with no proper teaching.
Its too many real ones out here on the come up like symba west side boogie i can name so many more lady london, lola like new artist that GOT IT! who deserve the push… but instead … man im done even speaking on it haha sh*t be getting me hot. Stop pushing that bs on us! The fans are waking up and Hip-Hop is about to change for the better. Stay in the house if you playing and move over and let the real ones play.
They can’t talk. I don’t understand wtf they saying. Be dry as hell in interviews. Y’all know I take the stage serious! I don’t even wanna get on they stage presence. Rapping over vocals sh*t is sloppy out here man. We gotta clean this sh*t up. Get better or get tf out the way.”
Preach!
Bow Wow’s ability to polarize is well-documented. That said, he was 100% right here.
Granted music and the industry that powers it will always shapeshift in cycles, there is an eternal benefit to taking time to develop artists with a potent premium. The main benefit being longevity.
Everyone stands to benefit from artists who live up to that title and are quite literally built to entertain, endure, and innovate.
In today’s social media-driven market, capitalizing on the “viral” is an unavoidable must, but there truly ought to be more balance between that and pouring into the stars of tomorrow to facilitate the creation of worthy successors to today’s top superstars.
With that, what are…
Bow is a loser but he ain’t lying! Labels these days don’t give af. They grab someone who has a huge following on TikTok regardless of talent and throw them out there, not having a clue. I also blame this generation of fans for being content with mediocrity. Always a bunch of excuses when it comes to their “favs” then yall wonder why old music is outselling new music for the first time in HISTORY!!!
💯
He should start his own management/artist development company.
Artist development is a thing of the past SADLY!!! Labels ONLY care about the money these days. Artist development takes MONEY!!! Artists need to a) already come developed or b) have a hit song and fanbase already, NO INBETWEEN. These labels don’t give a f***. Most of the viral new artists you see these days are trapped in horrible 360 deals. They even get a percentage of some of their touring now! The industry has gone to S*** facts!!!
That’s the gospel truth. These artists AND producers lack talent and musicality. There’s no real passion for music anymore and it shows on the charts….
Cardi B the prostitute and raw dawg redd comes to mind.
Then give lil Wayne his standing ovation for Nickij and Drake.. YoungThug YSL ENT. was on the come up but again y’all got young thugger locked up….free Young thug.
Nicki just followed Lil Kim’s blueprint and Drake was already a professionally trained child star. So exactly what would this standing ovation for Lil Wayne be about?
Young Money Records by using lil Wayne nAme to rise up in the rap game.