Lizzo has long defined what success looks and sounds like on her own terms.
Fittingly, then, the multi-hyphenate star has teamed up with Logitech to front their new DEFY LOGIC campaign.
A celebration of blazing one’s own trail, embracing individuality, pursuing passions, and overcoming odds, the commercial sees the performer debut brand new song ‘Special’ – the first taste of fresh material since 2021’s Cardi B collaboration ‘Rumors.’
Activated across cable TV, online, and other digital mediums, the DEFY LOGIC drive aims to reach new generations to support them in rewriting the world – on their own terms.
Speaking on the partnership, Lizzo said:
“I love that Logitech is embracing authenticity and nonconformity – ideologies that I’ve lived by my entire career. It’s exciting to see a brand put so much heart into achieving real change and stand up to societal norms. Fame looks a lot different today than it used to, and I’m proud to be a part of the new wave and partner with Logitech and inspire others to defy logic.”
Check out the commercial – which features the likes of Elsa Majimbo and Bretman Rock – below…
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