The Weeknd may be well on the way to another chart-topper if the commercial response to his latest duo of singles, ‘Blinding Lights’ and ‘Heartless,’ is anything to judge by.
As we reported here, the Grammy-winner (born Abel Tesfaye) unleashed the tracks with little warning last week. Immediately greeted with acclaim from his devoted fans, the tunes quickly shot to the top of real time sales and streaming charts – positions they have maintained well into this week.
Following the release of an accompanying music video for ‘Heartless’ and the Mercedes Benz ad campaign featuring ‘Blinding Lights’ as its official theme, it’s pretty safe to say Tesfaye’s en route to kicking off one hell of an era.
See what we mean inside: