Beyonce is off to a blazing start with the launch of her Adidas x Ivy Park partnership.
The superstar’s athleisure line has been the subject of many a headline after mounting a hugely successful campaign – comprised of high-end magazine spreads and celeb gifting spree that took social media by storm.
All seems to have created the perfect storm of buzz. Because the line is selling out fast worldwide.
See what we mean below…