With the release of Mariah Carey‘s remix LP ‘Angel’s Advocate’ drawing nearer, the diva’s label Island Def Jam have announced that the release will NOT be available in all retail outlets. Instead, the record will be released as an exclusive to retailer Target:
Mariah has completed her 13th studio album, Angels Advocate, a collection of newly remixed duets with some of her favorite artists, performing Mariah’s favorite songs from her #1 R&B album Memoirs Of An Imperfect Angel (released September 2009). Angels Advocate, on Island Records, will be available March 30 exclusively at Target stores nationwide, iTunes.com/target and Target.com.
Featured duet partners with Mariah on Angels Advocate include: Mary J. Blige, Ne-Yo, Nicki Minaj, Fabolous, R. Kelly, The-Dream & Ludacris, T-Pain & Snoop Dogg, Akon, Trey Songz, K-Ci & Jo Jo, and OJ Da Juiceman & OutKast’s Big Boi.
Not one to toot my own horn, but many of you will remember me suggesting such a move as best for the project, factoring in the initial album’s poor performance, and the further embarrassment a full-blown release flopping would cause for ol’ Mimi. By releasing the record as a Target/iTunes only release, the project takes on a ‘for the fans’ form, being less about sales – although I doubt this is what was intended for it initially. Back to the drawing board it seems for Mariah. Sigh…
Your thoughts?