R&B singer Amerie recently spoke to our good friends over at Rap-Up.com about the poor performance of her latest LP ‘In Love & War’. The 31 year old stunner isn’t ‘sweating’ sales, because she apparently sees ‘the bigger picture’. This despite, the album (her Def Jam debut) selling just 12,500 in its first week and only managing a lowly #46 peak on the Billboard 200:
On The Album’s Sales
“It’s a very weird time. I didn’t worry about it ’cause I felt like it’s not about the first week. I knew when the album came out, it wasn’t coming out with a big hit ’cause we just went to radio with the ‘Pretty Brown’ record two weeks before the album came out, so we already knew it was going to be one of those over time things vs. a first week thing, which is cool.”
On not setting expectations of herself due to unpredictability of industry
“There’s no way to tell right now. I was actually curious ’cause I kept saying, ‘This is interesting, going to radio with a song and two weeks later your album is coming out.’ I’ve never really done it like that before.”
On the iTunes error which saw the album not available on the leading music outlet
“That was weird. I don’t know what happened with that. The people at iTunes are really cool. I just thought that was so odd. They tried to fix it as fast as they could.”
Though I feel both the album and Amerie herself are criminally underrated, I’m sure hoping she was putting on her media/political ‘face’ on when giving this answer. For, if not, her ramblings would be denial personified. Having interviewed her for this very project, she came across very intelligent to me, so I’d lean more towards the notion of her knowing internally that her label screwed all the way up and that she’s putting on a brave face.
The whole situation is such a shame, as had Def Jam paid even a fraction of the attention they paid to Rihanna (yes, I went there), I’m sure Amerie would be performing a lot better than she is. Not to be confused as me taking a pop at Ms. Fenty (which I’m legitimately not, it’s in no way her fault), it’s oh-so-annoying seeing a label pump money into a less talented entity, when they have a performer of Amerie’s calibre on their roster. If we’re talking aesthetics too, Amerie is equally if not more stunning – but that’s just my opinion. In any case, it seems like this album is done. SMH…
Your thoughts?