Rihanna is steadily unwrapping new album ‘ANTI,’ but does anyone actually care anymore?
For the last two weeks, the Bajan star has been “unlocking” doors as part of the LP’s ANTIdiary.com roll-out.
And while some of her Navy are fully tuned in, others have lost interest citing the complicated and convoluted nature of the campaign. One former fan even tweeted “girl, quit making us play “Where’s Waldo‘ and just drop the album already.”
Sentiments such as these come as industry insiders reveal less than stellar first week sales for the project in the US.
Details below…