Kelis has gone fishing for the newest video from her upcoming sixth album “Food”.

The visual – set to the tune of the album’s second single “Rumble” – sees the fashionista tone down her famous threads for a more demure set of army camouflage pants and fisherman boots.

Acting as the follow-up to the set’s lead single “Jerk Ribs”, tuck in below to see if “Rumble” will reel in the diva’s latest hit on the Hot 100.

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For all their lush colours and epic backdrops, Lady GaGa music videos tend to marvel and confuse in equal measure.

The star’s latest, ‘G.U.Y’, is no exception. For while the short-film has taken the industry by storm since landing two days ago (a period in which it has racked up over 10 million views), it’s left some fans and critics scratching their heads.

Alas, there’s no need to fret.

Mother Monster stopped by Sirus XM Radio today to promote the ‘ARTPOP’ clip, sharing fresh insight into its concept.

An interesting watch, we must say.

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When she hit the scene in 2008, Lady GaGa credited ‘Lonely’ singer Akon for being instrumental in her rise from underground artiste to chart-scorching debutante.

Joined at the hip during the promotional campaign for her debut album ‘The Fame‘ and its lead single ‘Just Dance’, the years that followed saw the ‘Konvict‘ creator fade into this distance as the ‘Paparazzi’ singer became the global force we now know her to be today.

This week, Akon has detailed the demise of their business relationship, explaining why he ‘sold his share’ once he believed she had peaked.

Cold words below…

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R&B belle Sevyn Streeter is set to keep her buzz a’buzzing this week, when she unwraps the video for her latest single ‘nEXt (ft. Kid Ink)’ on BET’s 106 & Park.

Set to impact on Wednesday, the clip (which is the latest to be lifted from the singer’s ‘Call Me Crazy, But…’ EP) is being teased in preview form.

Watch the racy preview after the jump…

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Congratulations are most certainly in order for ‘Rebirth‘ maestro Eric Bellinger.

For, after doing his part to push R&B to the forefront of Pop culture via cuts penned for Usher, Chris Brown and Justin Bieber, a lucrative new deal signed with industry power-player Lyor Cohen will see his own career take centre stage.

Good news below…

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‘Been around the world and ay ay ay.’

Even if placed atop the neck of a giraffe, Rihanna would still struggle to reach the notes her music is in dire need of.

However, in proving that there really are levels to the ‘groupie game’, Rihanna put many a club/homie-hopping belle to shame this year, when she embarked on a mission to access Young Money‘s Drake…wherever he might be.

Here or there, near or far, the determined singer made it her mission to tail the star on the European leg of his ‘Would You Like a Tour?’, and today- as to teach her fans a thing or two about perseverance- the star arrived in London to support the rapper once again!

Peep her arrival below!

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On a creative tip, April 15th will see August Alsina bear his soul to the world via his debut album ‘Testimony.‘

Before that though, fans of the Southern gent can catch him bearing his ink-kissed body for ‘Urban Ink‘ magazine, who called on photographer John Ricard to celebrate his artwork with a moving photo shoot.

Moving, as their time together saw Alsina reveal how the passing of his older brother inspired some of his more heartfelt designs.

Watch below…

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It may have taken it longer than her fans would have liked, but it would appear Lana Del Rey‘s ‘Born to Die‘ debut now stands no more than 4,000 units from hitting the 1 million units sold mark in the USA!

Want the 411 on her impending Platinum glory?

Come with us…

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May 5th may bring with it new music from Mariah Carey, but it would seem love for her older material continues to garner more support from the general public this year.

Why the icon’s commercial pull is far more potent than her naysayers would have the world believe?

Good news below…

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Well aware that the May 6th release of his new LP ‘X’ will seen him go into chart battle with Mariah Carey‘s latest album, Chris Brown gives fans another good reason to support his project today.

This, being the release of its brand new video for the single ‘Loyal’, dropping after he rocked the world with the dance floor filling ‘Fine China’ and the Nicki Minaj-backed ‘Love More.’

Hitting the net hours after his ex-girlfriend Rihanna arrived in London to support Drake‘s forthcoming show in the city, the clip awaits your first look…below!

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If recent reports are anything to go by, this year saw Interscope Records sever ties with ‘Pretty Girl Rock’ sensation Keri Hilson.

However, before the label speaks out to either confirm or deny the above, they have joined their leading man Eminem in welcoming good news this month, shedding fresh light on his undying hold over the charts.

Why his label-mates may owe him a thank you?

Details below…

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Having rocked the net this weekend with the video for new single ‘G.U.Y’, Pop force Lady GaGa has unveiled the cut’s accompanying artwork.

Following the vein of previous ‘ARTPOP’ singles (pours out a little liquor for ‘Do What U Want’ With Ma Bodeh), the cover boasts a polaroid effect – which this time houses a snap from the song’s epic visual.

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