Like the world it exists in, the music industry has shrunk.
Indeed, thanks to the onset of the internet, stars are able to broaden their reach in markets beyond their own. No longer are acts confined to the locality of where they’re signed; they now have a global audience.
What’s more, with buyer spend at an all-time low, acts are almost compelled to cultivate a worldy presence so as to survive in the era of 360 deals, which see record labels recoup spend via international touring, merchandise, and brand partnerships.
It’s surprising, then, that one of Britain’s supposed top Pop stars, Cheryl Cole, has gone on record express that she has no interest being known in music’s biggest market, one she pulls so heavily pulls from. She doesn’t want to be known in the US.
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