Ciara‘s hotly anticipated video for new single ‘Ride’ premièred a few moments ago. Check out the Diane Martel directed clip after the jump….
Hmm. In keeping it 100%, I’d be lying if I said I wasn’t slightly disappointed with this one. After all, with the song being such a winner, as well as Ciara’s history with director Martel (‘Promise’, ‘Like A Boy’, ‘Love Sex, Magic’ videos), I felt a little short-changed with this one. Yes, Ms. Harris nailed the choreography, however besides that, the video was pretty standard (Ciara) fare. Unfortunate when considering the fact that she usually brings something new to the table both with the choreography and visually.
Still, not a ‘bad’ effort; and with the song being so strong, the 24 year old looks like she has a hit on her hands.