She may only be 23, but Rihanna is without a doubt one of the world’s more powerful women.
albums, singles and fragrances, the last few years have seen the star lend her name to products and watch them soar as a direct result.
Now,she is readying to take her brand to all new heights by scoring a major television role, set to begin shooting this year.
Teaming up with British channel ‘Sky Living’, Fenty will executive produce her very own series which will see her search for the next top fashion designer.
In the show, which stars ‘Porcelain Heart‘ belle Nicola Roberts, contestants will be given a series of challenges,where they will have to create outfits for a variety of stars over a ten week period.
The winner will also be given the task of styling Rihanna for her set at this July’s Wireless Festival.
On the project, she explained:
I am excited to follow the journey of our aspiring contestants and see how their individuality influences their efforts during the course of the show.
I have been very fortunate to work with some truly amazing designers and stylists throughout my career, and they have been instrumental in making sure my creative vision reaches the stage.
Followed by Roberts, who added:
This show is here to discover those people and give them a shot. I’m looking for someone who can think outside the box while using their imagination, someone who isn’t going to give up at the first hurdle and ultimately someone who can’t be undiscovered anymore.
Though we’re sure Rihanna‘s ‘production’ role will probably extend to downing beers with the guys down in editing, this is a really good look for both she and her bank account.
For, with a deal that sees most of her cash pumped back into her label, expanding her business horizons is a sure fire way to stop herself pulling a ‘T Boz‘ in later years.
Will you be watching?