Jordin Sparks lit up Carson’s in North Riverside Plaza in Illinois yesterday, when she launched her brand new fragrance ‘Ambition‘.
Meeting hoards of fans as she signed bottles of the product away, the venture marks her latest bid to brand herself outside of music, following the 2009 release of her second studio album ‘Battlefield’.
Thus far, the album has sold 600,000 units worldwide and preceded her starring role in ‘Sparkle’, in which she starred in with the late Whitney Houston.
As long time supporters of Jordin, here’s hoping her third studio effort sees her make full use of ‘American Idol’ arsenal and dominate every avenue with a sound ‘sweet’ enough to captive the casual listener, but personable enough to establish herself as a Pop personality.
A personality, with her own sound and performance style. Unsure of why we love her so much? Listen below: