When the new season of ‘American Idol‘ swings by January 16th, all eyes will be on ‘Whip It’ Rapper Nicki Minaj and her – if reports are to be believed- unique judging style.
However, while today saw her join her fellow judges at the 2013 Winter Television Critics Association Tour to promote the show, last month saw the Rapper share her doubts on joining the show, going as far as to reveal that she is unsure if she’ll return for a second season.
If Jennifer Lopez’ run on the show taught us anything, it’s that if worked to one’s strengths a platform like ‘Idol’ can be used to revive interest in almost anything.
So it’s for this reason we scratch our heads at Nicki’s ‘well, whatever’ approach to the opportunity, considering she has the most to gain from the exposure it will undoubtedly afford her.
For, if Lopez was able to use the show to nab endorsements, push singles and convince fans tickets to her world tour were worth buying, there’s no reason Minaj shouldn’t be able to use it push her brand even further into mainstream consciousness and in turn, use each episode as a commercial for her personality and new material.
Material, she’d be sort of foolish not to perform on the ‘Idol’ stage at any given opportunity.
For, if ‘Roman Reloaded’ was able to shift 1.4 million worldwide in the space of 9 months, one can only imagine the numbers she could secure with its follow up if she milks her run on ‘Idol’ for all it’s worth.