Lady Gaga‘s hotly anticipated movie ‘A Star Is Born’ has been prescribed a number of arrival dates, but the latest seems to hint at a major push from Warner Bros pictures.
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The film studio announced today that the flick – which is directed by and co-stars Bradley Cooper – will now arrive on October 5th 2018.
It represents a pivoting of promotional strategy. For, the movie – which tells the story of a nightclub singer turned global star – was initially set for a September 28th arrival only to be pushed up recently to a summer delivery date in May.
The revision, which sources say was ordered after impressed execs saw a rough copy of the film, now places the title in the thick of award season. A frame typically reserved for more serious, panel-pleasing productions.
Will Gaga and Cooper scoop up critical and commercial acclaim come October? Time will tell!
One observation we made that seems to be flying under the radar is that the premiere window is the same as the launch of Mother Monster’s newly announced Las Vegas residency.
A fact which immediately generates a fresh set of questions like: will she be cross-promoting? Will new music form the basis of her Sin City shows? And if so, will it be a new album or music from the movie?