Central London was brought to a stand still this afternoon as 100 Beyonce impersonators launched into the now iconic ‘Single Ladies’ routine in Picadilly Circus. The spectacle was used to promote Bey’s Trident Gum sponsored free concert here in London at the 02 in November. To be in with a chance of snagging a pair of tickets from the 13,000 available, all you have to do is buy a pack of Trident Gum. Competition is open to UK residents only.
Probably one of the best promotional efforts I’ve seen or heard of in a while. It’d be awesome if labels, marketing teams etc dabbled in such unconventional advertising more often. Great stuff.