Since her debut on the Billboard charts in 2004, Ciara has demonstrated tremendous growth as an artist. As one of the leading forces in dance, she has transcended beyond the butt-popping gyrations of her early career to become one of the most technically skilled performers in music today. In fact, Ciara’s precision is so acute that many consider her to be as good as or even better than modern day Janet Jackson.
Nevertheless, despite this improvement in her music and choreography, Ciara has yet to match the success of her first album, ‘Goodies’, which has sold over 3 million copies in the US alone. Indeed, her latest album, ‘Fantasy Ride’, while generating a top 10 hit with ‘Love Sex Magic (Ft. Justin Timberlake)’, has only managed to sell just over 300k units. This begs the question: has the industry been fair to Ciara?
It is no secret that Ciara’s voice is quite limited in many ways. However, she compensates for this lack vocal prowess by outperforming almost all of her contemporaries on the dance floor. Throughout 2009, she delivered high energy performances and displayed outstanding skill that easily placed her in a completely different league from her peers, including Britney Spears and Usher. Yet Ciara has not received the level of recognition that her talents deserve, regardless of the fact that her routines were definitely more difficult than that of ‘Single Ladies’.
On the musical front, Ciara has been out-paced by artists such as Rihanna, who are known more for their beauty and fashion sense than actual talent. Interestingly, there is no doubt that Ciara is just as appealing as Rihanna in every sense of the word but many argue that because of the latter’s unwavering label support and funding, Ciara has not managed to access as wide a market. It seems that Ciara’s success has been unjustifiably limited.
Thus, it can be said that Ciara has not achieved a level of success that matches her abilities. While artists like Rihanna and Ke$ha continue to dominate the Pop charts, she finds herself struggling to make an impact. Nonetheless, judging by her discipline and drive to succeed, the old saying seems to be true: ‘you just can’t keep a good woman down’.