Keyshia Cole: “Releasing ‘I Ain’t Thru’ Was A Mistake”

Published: Tuesday 21st Dec 2010 by Sam

With Keyshia Cole‘s new LP ‘Calling All Hearts’ due out in stores today, sources close to the project are said to be worried about its lack of hit singles upon release.

Cole however isn’t so worried; though she does, in a recent interview with the Associated Press, admit to ‘I Ain’t Thru’ being the wrong single to lead the project.

Full story after the jump…

Via the Associated Press:

NEW YORK – Keyshia Cole’s new album, “Calling All Hearts,” is out this week. It’s the follow-up to her first three albums, all platinum-sellers that had multiple R&B hits.

But this time around, Cole’s lead single has not created a buzz for the singer like it has done in the past. “I Ain’t Thru,” which features Nicki Minaj, has only peaked at No. 58 on Billboard’s R&B/Hip-Hop songs chart.

Cole says she made the decision to release the song — though her record label disagreed.

“The label didn’t really want to drop the record because they knew … that people wanted a more intense, soulful record from me about love and I really should have followed (their) direction,” she said. “But I wanted that to be a statement record. It’s like saying, ‘I’m doing me, you know. I don’t have no regrets for nothing that I’m doing.'”

“There’s no way to predict how people will respond to things,” said Ron Fair, chairman of Geffen Records. “It’s something that Keyshia really wanted to say.”

Cole is following up the song with “Long Way Down,” which she says “people are gravitating more toward” because of its mid-tempogroove and focus on love; the song was released to radio last week.

Fair, who executive produced all of Cole’s albums, says though the pre-album buzz isn’t as strong as it has been in the past, he’s not worried about the new album’s first-week sales.

“The record business is so perilous right now that it’s always, for me, a case of the tortoise not the hare,” Fair said. “What will be the ultimate judgment is where this record is in a year.”

Hmm. Having listened to the album, ‘ultimate judgement’ rests with the fact that it simply boasts little to no hit material. Therefore, if we’re to keep it real, the album is heading for a bargain-bin near you soon.

Your thoughts?

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  1. Urban_Fan December 21, 2010

    It will do MUCH better than F****** CAREYS “Memoirs of an Inperfect FLOP” that a MOTHERFUCKING FACT!

  2. RF December 21, 2010

    Man, I coulda told her that! She tried to ride the Nicki hype and it didn’t work. Same thing happened with “Play Ya Cardz Right”. Lucky for Keyshia, she’s got a great voice and always has strong albums.

  3. Carmen December 21, 2010

    She can’t really blame it on that single honestly they rushed the whole project. It wasn’t enough time for the sng to take off and her lyrics and sininging on that track wasn’t her best.

  4. AM December 21, 2010

    Why do her & Ciara not worried about album sales?!? I dont get it…. is it denial. Cuz if your an artist you have to be hot with a hot CD to have access to any other offer! Tours, movies ect… nothing has been exciting about her promotion of the album and Nicki couldnt even help the song chart well. I think Keysha will far shorter than Ciara’s Basic Instinct.
    I say >30k at best. Maybe she should do another reality show to help her relevance and longevity.

  5. MARIAH STAN / DIE HARD FAN December 21, 2010

    ^^ F*** YOU B**** @ Urban _fan

    Mariah Carey is the Queen of Music

    BEST SELLING FEMALE ARTIST ARTIST OF ALL TIME

    BEST SINGER IN THE WOLRD

    MOST #1 SONGS BY A SOLO ARTIST

    SONGS OF THE LAST 2 DECADES

    MILLIONS OF FANS AROUND THE WORLD

    BEST SINGER

    GO BUY Mariah Carey new Christmas album “Merry Christmas II You” !!! Support the best selling most talented artist the world has ever known

    MARIAH >>>> ALL YOU OTHER F****** TALENTLESS FAVES

  6. Omari December 21, 2010

    Why is this filed under Michelle Williams. I’m not a keyshia fan at all so I don’t think I should speak on her but I will say that that song wasnt bad at all. If I was a fan I would bump it. I’ll try and sample her album n see.

  7. Carmen December 21, 2010

    What are the numbers / chart positions for both these song? I was under the impression that she released them both together. She said so herself on a recent radio interview.

  8. Truthfully December 21, 2010

    I got the album and it had 5 really good songs on there like better me, thank u, that song with tank….and more….its obviously not as good as just like me but i feel all keyshia cole fans or rnb fans will like it….

    She has a great voice unlike some people sooo i dnt really think she has anything to worry about.

  9. PROVIDE December 21, 2010

    Who cares? Long way down will smash the urban charts and sell the album

    mark my words.

  10. RonaldMatters.com December 21, 2010

    JUST as iDeleted that SHITTY MESS which Keyshia NEEDS TO REGRET off my computer this article was posted…ugh. Well, at least the artist knows the album aint worth s***.

    All these other flops be too scared to say it.

  11. Dee Eugene December 21, 2010

    I Ain’t Thru is obviously not the best song on the album, but there are some way better hits that can do well on the charts. Long Way Down, Thank You, Better Me, etc. Calling All Hearts has a chance to be a hit, but the way the music industry is now, anything can happen. I really hope that her CD can sell, but for some reason, a lot of Platinum recording artists of yore aren’t tearing up the charts like they used to. But I have faith in Keyshia Cole and I know that Calling All Hearts will deliver on the sales front. I’m going to buy my copy soon. Good luck to Keyshia. 🙂

  12. THEiVY December 21, 2010

    im glad she realized that single was s*** !

  13. french gyal December 21, 2010

    so i guess its 2010 AND NOBODY READS THE BLOG ANYMORE
    CUZ IT WAS CLEAR THAT PEOPLE DIDNT CARE FOR THE SONG THE SAME FOR KERI HILSON BREAKING POINT
    SO IF someone on the label took the time to print people thought 2weeks or 3 before the video was shoot they obviously would be aware of the situation
    THATS IT

  14. Traci Summers December 22, 2010

    IT WAS A BAD SINGLE CHOICE BECAUSE NICKI MINAJ WAS ON IT.SAME WITH CHRISTINA AGULEIRA AND WOOHOO NOBODY CARED. BUT WHEN THEY HAD LIL KIM ON THEIR TRACK DID IT NOT BECOME A HIT!! AND BTW NICKI WHY ARE U WORKING WITH EVERYBODY KIM WORKED WITH??

  15. omg December 22, 2010

    this whole album was a mistake

    FANTASIA BACK TO ME IN STORES NOW SUPPORT A REAL SINGER WITH REAL MUSIC

    IM DOIN ME
    BITTERSWEET
    MAN OF THE HOUSE
    WHOS BEEN LOVIN YOU
    EVEN ANGLES
    FALLING I LOVE TONIGHT
    THE THRILL IS GONE

    JUST TO NAME A FEW HITS OFF THE ALBUM.

  16. KWON CAMPBELL December 22, 2010

    WHY DOES SHE ALWAYS LOOK SO DAMN NERVOUS WHEN SHE PERFORMS?? MONIQUE, WENDY WILLIAMS, 106…SHE NEEDS TO CALM DOWN BECAUSE IT SHOWS IN HER VOCALS, WELL LACK THERE OF…TISK TISK LMAO!

  17. g3 December 22, 2010

    at first i didint like the song but it grew on me but i still dont think it was lead single material anywho Keri No Boys Allowed in stores go get ya copy HOT ASS ALBUM!!! KERI DID HER THANG

  18. latin86 December 22, 2010

    Take me away is better choice than I ain’t thru

  19. OsO_Jo_RO December 22, 2010

    @Traci Summers
    dude ur dumB….Christina’s first single flopped before WooHoo,the best part of ” WooHoo ” was nicki’s part….
    and Keyshia’s single wasn’t good in the first place, Nicki made it more interesting, but the problem was the BEAT, it sucked…sounded like a unfinished/demo whatever!

  20. iLoveXtina December 22, 2010

    Keyshia imma need you to go back in the studio & work on a better album gurl.

    Gimme another I Remember or Heaven Sent

  21. Traci Summers December 22, 2010

    @oso im dumb??? are u my teacher or sum s*** are u grading me. SIT DOWN and if nicki was so hot WOO HOO AND I AINT THRU WUDDA BLOWN UP!!!!!! but keyshia n xtina fans have brains.. and they like real music. they aint checkin for nicki and her cartoon s***

  22. daisy December 22, 2010

    What do you want most for Chirstmas ?
    Nothing can be better than meeting the special one at this spcial time

    😳 ______B lack w hite F lirts. C” 0- M_____ 😳

    It is the most successful interracial da ting c lub !
    Come to get rid of your lonely single life.You need her/his warm in this coldest winter !!

  23. Elvis Madore December 22, 2010

    @Urban_Fan
    B****, Shut the f*** up! No album will ever be better than MOAIA!!

  24. BENJAMIN December 22, 2010

    Anyone could have told Keyshia that. She has a tenancy to do that whenever she starts new albums, she picks songs that are her favs, and they don’t even crack the top 10 on R&B. I predicted it would get as far as “Play Your Cards Right,” and I was right. She really saved the day with the second single-“Long Way Down,” because it is in retrospect to classic Keyshia, which is what people miss like old Mary. As far as the album is concerned, it is actually really great, how well will it go? Well, I could definitely see it going Gold, maybe Platinum by Spring is she picks the right singles.

  25. theman December 22, 2010

    Maraihs Memoirs, went gold and yearned a platinum plus top10 Hot100 single, that by todays standards is a success, of course she shoul;d have done better. But the album still got certified, all of her albums get certified even the smaller ones. You have no merit whomever u are. This is about Keyshia’s single, stick to the damn script.

    Keyshia’s album is really good, it’s pure r&b. Long Way Down, is the single that will keep this album on track. She’s built a following. I Ain’t Thru was the wrong single.

  26. antjukulovers December 22, 2010

    keyshia jus needs 2 put the time n effort 2 get a good cd

  27. monique December 22, 2010

    i reviewed the samples and i wasnt pleased at all

  28. baleia December 22, 2010

    The album is good better me is a great song

  29. Jordan December 22, 2010

    im thinkin that her album is gonna do at least twice of Ciara, just because of her fanbase and BET support.

    Also, it just seems like too many women tried to release albums this year, so some had to not do well, take in case many of the cds released in the last few weeks.

  30. Dilla December 22, 2010

    I wash my hands of Keyshia until she makes a good album, her vocals have been subpar lately… she doesn’t make an effort to make quality music anymore and I just can’t.

  31. RosaRubbel December 22, 2010

    ‘I Aint Thru’ is Keyshia’s worst released single to date. Even though she found her old style, it’s plain weak & it performed bad on the Billboard Charts. Her new album has a lot of hit singles, & they’re all better than ‘I Aint Thru’.

  32. Robier December 22, 2010

    IT JUST IS NOT A GOOD CD. IT HAS SOME GOOD SONGS BUT AS A WHOLE CD…. NO

  33. sisi December 22, 2010

    I Aint Thru was such a mediocre track…NOT a Nicki fan by far
    but her part was the only part that was somewhat appealing.
    im gonna hold off on this album until i hear something I like…
    and if i dont.. O WELL…better luck next time keysh.

    i didnt buy alicia keys album until she dropped Unthinkable
    so keyshia still has a chance. The BEST R&B album this year was Monica’s STill STanding.
    bought hers on the first day…cuz i LOVED her first single.

  34. ChEeRfUl CyNiC XD December 22, 2010

    I think she knows the album won’t do well kinda sad

  35. Cheers (Drink to That) December 23, 2010

    The album upon first listen is quite awful…. but I’ll give it a second listen! She needs to release, if she hasn’t already “Long Way Down”!

  36. cfr December 29, 2010

    Keyshia needs to learn how to have more of a stage presence. Her live performances prove she’s studio produced because she can’t sing live or dance. I am through with Keyshia Cole until she learns how to sing her hits live.

  37. MelyB December 29, 2010

    I wish people would stop lying on these blogs about this album being bad. CALLING ALL HEARTS is a solid Keyshia Cole album. Yes, SHE fought for & picked the absolutely wrong track as the lead off single but there are more than enough great songs on which she sings her heart out:

    WHAT YOU DO TO ME; SO IMPOSSIBLE; TIRED OF DOING ME (WITH TANK); TAKE ME AWAY; SOMETIMES; LAST HANGOVER; THANK YOU & CONFUSED IN LOVE.

    Unfortunately for Keyshia in this current climate within the music industry, she may not get a 3rd single selection to keep the album afloat which is a shame because I think WHAT YOU DO TO ME would be a huge hit.

  38. emanator January 4, 2011

    YEW GUYS ERR WACK NICKI IS THE AWESOMEST PERSON EVER ND SHE IS WAAAY BEDDER THIN KEYSHA ND CIARA PUT TAGETHER SO HA!!!!!!!! OH ND ONE MORE THING YALL NEEDA QUIT CURSIN THERE MITE BE SUM KIDS OUT THURR READIN THIZZZ ISHHHHH!!!!!!!

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