New Video: Alicia Keys – ‘Brand New Me’

Published: Monday 17th Dec 2012 by Sam

Alicia Keys debuts a ‘Brand New Me’ in the latest video to be lifted from her new album ‘Girl On Fire’.

Directed by Diane Martel, the haunting clip sees the singer rid herself of all restricting instruments – including her weave.

Watch the powerful visual after the jump…

Via Alicia Keys Media:

Solid. Whether it does enough to reverse the album’s so-so starting point will be uber interesting to see.

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  1. Monstarebel December 17, 2012

    Omg the most boring video ever!!! death at her snatching her wig off lol

    • Nahlia December 17, 2012


      • Monstarebel December 17, 2012

        haha Yaaas gurl…I F****** DIED

    • honeychildplease December 17, 2012

      The b**** was like i know what to do with this rag mob on top of my head…# 2013 is getting real

      • Monstarebel December 17, 2012

        Bahahahahahahahahaha its getting real in 2013 & there’s no room for Alicia & this wack s*** Smh

        Her ass can go mop the floor with that wig cause her career is OVAAAAA!

      • Lax December 18, 2012

        I saw some place where they say Alicia
        is going to shave her Head, later on this
        coming year!

    • Sterling Infinity Freak December 17, 2012

      eww she lost her voice, and something else is off. I’m praying for her, i don’t know whats up but this aint the keys we knew…

      • Selena December 17, 2012

        You mayl want to pray for yourself. There is nothing off with her and the song is beautiful, and of course it is not the A Keys that you knew she just freaking told you that you idiot.

  2. Stoney-Brie December 17, 2012

    i love it.

    • Karen December 18, 2012

      This video is great and it doesn’t have to be high budget to be that way. Alicia seems to have put her soul into this video and that is worth more than any amount of money to me. Love the song,the lyrics, the video, and of course Ms Keys. She is an amazing human being. Her contributions to music is much appreciated.I hope she continues to do it her way because that’s what makes her so special. This couldn’t be any better.

      • teresa johnson December 23, 2012

        a brand new kind of me is aweson i cant get enought i love me some alica keys

  3. honeychildplease December 17, 2012

    I guess when you album doesn’t sale due to your home wrecking ways, you are forced to create such low budget videos. The wig snatching is a true testimony to how b****** will deal when queen bey arrives…

    • Monstarebel December 17, 2012

      low budget to the fullest I can’t smh

      • MelyB December 17, 2012

        chile, please go take your pill, drink your milk & go to bed.

    • SHA (I have DESTROYED Rita WhOra now PAIGE THOMAS) December 17, 2012


  4. j December 17, 2012

    Love the song Love the message!!!!!!!
    Video is okay nothing special!!!!

  5. ƸӜƷ MC ƸӜƷ December 17, 2012

    The hair reminds me of the Alicia from “As I am” era. She looked pretty but the video looked very low budget. Good luck Alicia.

    • Misha December 17, 2012

      Well you are partially correct she does look like she did in the AS I AM error prior to her transistion and her new found self, hence the removal of the old look and the renewal with the new look, you see low budget I see simple, which is what her life is now, simple, she is in the know, she has NOTHING to prove anymore, but I guess you would have to have a great appreciation for music and lyrics to fully understand certain artist and how they think.

      • AalexisR December 17, 2012

        Truth! Lol funny how certain people tend to feel their opinions matter. Even funnier how they believe their jokes and shots will end up truly hurting her professionally. The truth remains that people have bought and will continue to buy her material. The same fools continue to listen to it illegally. The quality of the chosen video for this post was the only thing that appeared low budget about this piece of work.

        Everyone is entitled to their own opinions but not their own facts.

      • ƸӜƷ MC ƸӜƷ December 17, 2012


        Sweetheart, I’m going to tell you this in a very nice way, just because you like this CHEAP, yes you read correctly, CHEAP video and decided to delude yourself with “simple concept” mentality, it doesn’t mean I have to do the same. I said my observations/feelings in a nice way and it needed no follow up clarifications. Nowhere near my comment did I once say anything about Alicia needing to prove anything but if we were to discuss it, she hasn’t done anything to consider her that elite privilege of “no need to prove anything” category. And also you don’t need to have “a great appreciation for music and lyrics to fully understand certain artist and how they think.” to understand that this is a cheap video, we are talking about ALICIA KEYS not Prince, Michael, Madonna, Bjork, and many more whose visuals actually have some deciphered meanings to them. Accept it.

      • ƸӜƷ MC ƸӜƷ December 17, 2012


        “funny how certain people tend to feel their opinions matter. Even funnier how they believe their jokes and shots will end up truly hurting her professionally.”

        Hunny, whatever you are talking about take it elsewhere. Funny you think YOUR opinion matters as you took the day out to comment here.

        “The truth remains that people have bought and will continue to buy her material.” Not so true when her album is struggling, so no you are wrong on that principle but feel free to further deluded yourself.

        “Everyone is entitled to their own opinions but not their own facts.” This is a music blog where you come to leave your OWN opinions, there is no such a thing as “your own facts” there is only one fact, stop pulling things out of your ass. What I said remains the same, from what I see with MY eyes this video is CHEAP. Some of you let your delusions run your lives. Take every pill in your medicine cabinet until your head clears, dear.

      • Lax December 18, 2012

        Alicia is a talented artist and I respect
        Her Hustle.

    • AalexisR December 17, 2012

      Maybe I should have directed my response to Misha more clearly, that way you could have saved your “day” rather than responding to someone who wasn’t addressing you. That said, I’m glad you attempted to interpret the Opinions v.s. Facts part. There are many facts (not just one), just as there are many opinions though. LOL I do not understand why you proceeded to explain to me something I wrote.

      Have a nice day or evening!

      • Misha December 18, 2012

        LOL!!! I will not even waste my time responding to that individual. I said what I said and I will stick to it, history will prove me correct. Good to know that there are some like minds around.

      • AalexisR December 18, 2012


      • ƸӜƷ MC ƸӜƷ December 18, 2012

        Maybe you shouldn’t have posted on my comments section or you should have “@” whomever you wanted to address before you let it up to speculation.

        Very funny that you and @MISHA both reappear at the same time, funny indeed. Perhaps creating many usernames? Desperation is real. Oh and I am not denying that there are facts but there cannot be multiple facts in one incident. There is one concrete fact and the rest jumbled opinions mixed with opinions. Nice try in twisting things though.

  6. honeychildplease December 17, 2012

    Those T-Rex arms snatching that bird nest was all the glory i needed for today….# 2013 is near

    • Dev December 17, 2012

      That almost killed me! I was one breath away from death.

  7. WTF December 17, 2012

    Wow. And the Swiz look alike…….she ready to come out?

  8. dirty juice December 17, 2012

    alicia girl i think u may have found the cure to insomnia

  9. Tasha December 17, 2012

    Bye ScreamLicia Keys! Good bye!

  10. Owww December 17, 2012

    I guess I am in the minority here becasue I loved the video and she looked stunning especially when she snatched that wig off. I love her cd as well and the video did the song justice because it is a simple song but with a meaningful message. So kudos to Alicia for staying true to her sound.

    • Music December 17, 2012

      I’m with you, I love it as well.

      If it’s not ass shaking and j-setting of course the f*** on here wouldn’t enjoy it.

      Quick Tip: Don’t be a dumb f** all of your life, grow up and see the deeper meaning in things.

    • Trish December 17, 2012

      Your not in the minority at all, unfortunately the majority on here are young, dumb and have no clue about music and true artistry, they live by the blogs and and the tabloids and they have no clue what true music is when they hear it because they have been inendated with garbage for so long that when they see something good they have no way of recognizing it, her CD is a timeless piece and when the people that they glorify is long forgotten, Alicia Keys will still be an ICON and her music will still be relevant.

      • MelyB December 17, 2012

        ^5 to all 3 of your comments. This used to be a fun board to comment on but these ignorant immature stans jumping into every post with their negativity make me nauseous. The video is fine, the song is great as is the entire album but just as you’ve said, she is not half-nekked p*popping on stage and sings about uplifting themes like love so y would these idiots be able to relate to that?

  11. Runintoyou December 17, 2012

    This site is dedicated to all the Alicia Keys haters- Get you a life.
    Video was great!!!!! Comment on her music not her life #HATERS

    • honeychildplease December 17, 2012

      Boo plz don’t tell people what to say who the f*** do you think you are? Just like you comment people will feel free to say what ever the f*** they want and you will DEAL!!

      • Lax December 18, 2012

        @honeychilplease you got that part right,
        people will express themselves no matter
        what they tend to forget that it’s a message board.

  12. Nay nay December 17, 2012


  13. Tasha December 17, 2012

    I don’t care about her life i know she bust my ear drums when she sings! Flop!

  14. King B>Rihanna December 17, 2012

    Beautiful video….but the haters would not say that because they more interested in her personal life which is her,God,her man and family f****** business but because she stole your man and broke up your marriage i could understand the hate towards her on this site.

    • King B>Rihanna December 17, 2012

      Continuing hater because you women on this site is are fool low budget b******.Instead of worrying about AK v***** focus on your man and who he f******.

  15. CHUDDS December 17, 2012

    Boring as expected….

  16. Michelle December 17, 2012

    Well I see the children are out on this post again, just as clueless as others, any IDIOT that LISTENS to this song understands the video and why it is just simple, I am so sorry that some of you will never understand true artists, a big budget video means nothing if your song means nothing, start appreciating real artists.

  17. Dunk December 17, 2012

    I actually LOVED IT!!! the song words are so beautiful the video didn’t need to be overdone, as she snatched the wig in the vid watch how this song is gonna snatch wigs, this is gonna be the grown folks anthem!

  18. Sterling Infinity Freak December 17, 2012

    i love her but her voice has changed no?

  19. AmbeRussell December 17, 2012

    what would have made this video the s***. Alicia plays a pop singer being forced to s** up her image and told to get implants, wear wigs and weaves, and dress sexier and then she finally breaks and decides that she wants to be herself and not want the label feels is s***. similar to unpretty tlc video but 1 person and not as glossy and a little bit of acting and dramatic
    AmbeRussell on YouTube

  20. Touché December 17, 2012

    She has so much talent but her current album just wasn’t the best.

  21. B. Hill December 17, 2012

    Before you criticize, ask yourself this: “Is my fave as talent as Alicia?”

    If the answer is yes, then proceed…
    …if the answer is no [Rihanna fans], then shut the f*** up and go look at your pop up learn-to-read books as you listen to your talentless hero croak to a song that she didn’t write, produce and fails at performing live.

    • SHA (I have DESTROYED Rita WhOra now PAIGE THOMAS) December 17, 2012

      In the words of Robyn Rihanna Fenty your p**** to dry to be riding my d*** like this#GETOFFHOE!!!!!!

      • Lax December 18, 2012


  22. SHA (I have DESTROYED Rita WhOra now PAIGE THOMAS) December 17, 2012

    Alicia baby girl you f***** up constantly lying about the fact you didn’t homewreck a marriage #BYEBITCH your career is OVA cant wait until he cheats on you!!!!

    • B**** SHOW ME A DIPLOMA NOT UR NACKED PICS December 18, 2012

      God tells u to not hate on people because he will give u back and sometimes it comes even worst for u… I just hope that if u have a man something that probably u dont because probably he was snatched by another woman (and I understand the hate on Alicia) but yeah I hope nothing like that happens to u. Because boo boo u’ll get so don u’d wanna kill urself… Now Bye u sorry ass b****!!!!!

      • B**** SHOW ME A DIPLOMA NOT UR NACKED PICS December 18, 2012


  23. reality December 17, 2012

    You f****** haters only spit hate towards people who only have talent and its f****** annoying. Yall get soooo pissed when people come for your faves and talk s*** about them but then you turn around and do the same damn thing. But I guess when you have no life and you’re a f****** loser, all there is to do is sit back and judge people.

    Take Monstarebel for example- whoever this is, is always one of the first to comment on any posts especially if its about somebody they hate. I wouldn’t be surprised if it was thatgrapejuice posing as this user just to get a stan war going. I find it rather funny how whenever this sites posts something about Rihanna it gets hundreds of comments and most of them are from Monstarebel. Maybe thatgrapejuice are perpetuating their own drama just for the hits.

    • Monstarebel December 18, 2012

      i like how I’m always the center of attention…Lol please keep following my every move & enjoy this lovely night I know I will xoxo…

      • Lax December 18, 2012

        @REALITY,,,,Fall back off @Monstarebel, because
        the same comment you posted could go for You
        and any Other Bloggers who visit this Site.. Its a
        Message board and if you can find fault with any
        of the Bloggers that’s a “Personal Problem” not
        @Monstarebel, boo, boo,,, just saying,,,

  24. aishaaguilerakeys December 18, 2012

    Awww, Alicia, that really touched my heart, brought me close to tears. I was pleasantly suprised, great video!

  25. HOTSTUFF December 18, 2012

    ” so so starting point” b**** it’s a flop !

    • Pop Royalty December 18, 2012

      A flop is someone who’s the most Liked Person on Facebook “60 Million Likes ” who can’t sell AT LEAST “1 million” copies of her album in the first week.

      • Lax December 18, 2012

        @Pop Royalty,,,
        And may i add that a FLOP is also the most liked with 40 Million likes and can’t get a F**’n Hit and is SUPPOSED to be the next best thing to GOD Himself,,,Betta ask somebody!!!

        And I will also add that they have got the Globe and the Worl eating out of palms of their hands and drops a album 6 months before Rih and still Rihanna passed them and What is Amazing is that Rihanna’s “Talk” is still making waves,,,,And ended up on top and if you don’t believe Me then Google best selling Albums os 2010, 2011 and 2012,,,,boo,,,,

    • JOHNVIDAL December 18, 2012

      Alicia Keys a flop???? buahahahaahahaha
      More like Rihanna is a proffesional underperformer in all sense of the word: sles compared to her non stop promo push and… well, you know: Rihanna performing her producers songs… means underperforming 🙂

      • Lax December 18, 2012

        @JOHN,,,,My comment to Pop Royalty apply’s
        to you hate on rihanna’s ass also,,,,,,and all
        I say is call RIHANNA this and that no matter
        what come to yo bird brains ,,,,but still after
        all the dust has settled RIHANNA can still
        be found in the top ten of the best selling
        albums for the last three years and Her
        name do not fall below the top ten mark
        so keep talking yo smack,,because at the
        end of the day Rihanna and her career is
        still on point anddoing very well thank you very much,,,,

      • Lax December 18, 2012

        Rihanna blah, blah, blah has three albums,,,,
        Making waves, so what ever ius the Problem with
        her what ever it might be just knoiw that she doing
        the best she can and that ius what will always count, no matter if you like, support Her efforts or not,,,,

  26. NAVI December 18, 2012

    Love it, AK keep doing you loving the album.

  27. RAINBOW LAND December 18, 2012

    i sincerely loved this clip, although it is quite a drag i found it very genuine…. And this is comin from a beyonce stan, see not all of us think were above it all.

  28. Hilly December 18, 2012

    I was expecting worse, I don’t think it was worthy of a teaser because not much is happening. I still love the song, though. I hope she’ll make more interesting video like in the diary era (you don’t know my name or if i aint got you).
    Anyway can we talk about her arms?

  29. nick December 18, 2012

    my favorite song; this album is so good, wow ., i could have made a better video but it was cute after she snatched that wig off yessss

  30. Pop Royalty December 18, 2012

    I Find This Video To be Great , I don’t get the people who call it a “Low-budget” video , did they expect it to be another 10 Million $ Music video about a new race within a race of humanity being born on some Distant galaxy ?!

    Honestly , Get Real , it is about HER transformation and founding a New improved version of “HER” , so …….. be Glad we are having such an amazing artist like her and keep it moving.

    • Truth December 18, 2012

      THE SONG IS A SIMPLE PRODUCTION SONG… Its about the LRYICS. The music reflect that too right?.

      PEOPLE these days dont understand FIGURATIVE LANGUAGE.

    • ƸӜƷ MC ƸӜƷ December 18, 2012

      Sade Adu aka an amazing woman. Love her.

      • Pop Royalty December 18, 2012

        Me too 😀 !

  31. JOHNVIDAL December 18, 2012

    I LOVE this f****** song! And the whole album
    She has been looking fierce this whole era too. Great outfits
    She certainly slayed me with this video, powerful

  32. JOHNVIDAL December 18, 2012

    Ok it´s now official: I hate Rihanna stans, yes that bunch of retarded and superficial creatures that really think that marketing product compared by her own producers to an ipod is epic (which would be their own delusional opinion and that´s kind of ok) but still feel the need to bash any other artist (real artist by the way), artists who often outsold her many times already and are respected and talented unlike her
    I used to think a couple of years ago Beyonce fans were the worse cos despite that girl being talented (unlike Rihanna) their fans thought and still think too much about her. But damn, these new Rihanna fans are totally uneducated and basic, like how can you stan for that mediocrity and still feel your self that much too bash talented artists and often legends???

    • Pop Royalty December 18, 2012

      didn’t know you know all of Rihanna fans all together ……

      seriously Dude , calm down , it is not that serious , Let them Play a Lil, It Won’t Hurt anybody.

      • JOHNVIDAL December 18, 2012

        It´s the truth sorry!
        But I wasn´t thinking about you (at least not today 🙂 )

  33. JuanR December 18, 2012

    Love the song! Love the video!

  34. Pop Royalty December 18, 2012

    the overall reaction is positive i see , good for ms. Keys.

  35. Peter G December 18, 2012

    Nothing brand new about this, same old boring Alicia!

  36. skintightjeans December 18, 2012

    LOVED this song and the meaning and LOVED the video! Go Alicia!

    • BITCHPLEASE December 18, 2012

      HEY JT!!!!! *JUMPING AND WAVING* 🙂 🙂 🙂

  37. RoyalKev December 18, 2012

    Nice! This video reminds me of a few women. It kind of starts out as a little like Whit’s Greatest Love of All, turns into Beyonce’s Listen and ends up being similar to Mary J’s No More Drama. I think it was a good visual for the song. I like Alicia, she’s a great artist.

  38. Karlee December 18, 2012

    Alicia Keys is so overrated. Her voice is flat and my 5 year old nephew can write better lyrics. Hell, India arie was robbed by the Grammys in 02! Alicia’s advantage is that she was a light skin chick sitting behind a piano. Boo Alicia! Not a fan and I’ve never been!

  39. MUSIC HEAD December 20, 2012

    This poor girl can’t sing to save her life. If I ever buy her album it will only be the instrumental version.

  40. Ali January 1, 2013

    Dont be mad alicia,we love u. We know what u sing & what is u’r opinion…. (If i walk a little taller i been on too along) please think more about u’r idea…

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