As she’s proved on numerous occasions, Ashanti‘s arrival is- and will always remain- one of the best ‘things’ to happen to and for R&B.
Generating a crossover appeal that earned her endorsements and appearances that embedded her deep into the general public’s psyche, there’s no doubt the singer’s success served as somewhat of a blueprint for a then 21 year old Beyonce and her then manager Mathew Knowles.
Alas, without the infrastructure that was Murder Inc. to sustain that appeal, Ashanti now finds herself cast to the sidelines while acts she once inspired create legacies far more celebrated than their own. Legacies, built and created by the major label systems the singer is in dire need of, but continues to reject.
Now watch her showcase her ever impressive vocal prowess during a performance of the Christmas classic ‘Let It Snow‘, performed live on ‘Good Day NY‘!
See what we mean.
Save for the minor mishap, the performance above showcased the gem that is Ms.Douglas’ voice.
With this in mind, we can’t but wonder why she continues to release ‘niche’ numbers akin to ‘I Got It’ when her voice and finesse continue to call for material which speaks to her talent….not her desire to dominate the clubs or Urban radio.
For, what good are her ‘Lifetime’ movie roles to her brand if ‘Lifetime’s audience can’t relate to or understand her new material…perhaps not realising that her work as an actress / TV staple could reignite her career as her musician if handled correctly.
Not sure what we mean?
Well, maybe the fact that ‘I Got It‘ failure to enter iTunes Top 100 and is currently being outsold by numbers released in 1996 is the hint the star needs to rethink her game plan, and birth music that’s more timeless than club bound in time for ‘Bravheart’s release.