All hail King B!
Beyonce‘s latest single ‘Drunk In Love’ has been making a major splash both culturally and commercially since arriving with the singer’s surprise visual album back in December.
The UK is one of main terrain’s embracing the hard-hitting number, with the Jay-Z assisted cut becoming her 17th top ten in the region two weeks ago when it ascended to #10.
Today saw the song’s popularity re-affirmed when it hit a new peak on the country’s coveted tally.
This week sees ‘Drunk’ rise #11-#9 on the Official UK Singles Chart – an incredible feat given that little beyond the track’s video has been ponied up as “promo” in the country.
For TGJ, this serves as yet more evidence of the global world we live in, as well as the omnipresence and omnipotence of Beyonce’s brand.
What do we mean by that?
Well, the ripple effect of controversy caused by the song’s sole live performance – at America’s Grammy Awards last Sunday – was the hottest of topics thousands of miles away the UK. Indeed, it was in London town that “that” shocking headline about the performance was printed. Put simply, the “drama” seems to have given ‘Drunk’ an added bump.
Whatever the reason, it’s clear Bey is onto another smash. Here’s hoping she pays this month’s BRIT Awards a visit to push the track to even higher heights. After all, the February 19th show in London takes place just one day before the 2nd European leg of the Mrs Carter Show Tour kicks off.