Danity Kane is back!
The fierce foursome have sent the Urban scene into a frenzy with their latest serving of ‘Lemonade’. Produced by The Stereotypes, the song rings as the ladies’ triumphant post-Puff Daddy return.Array
Now, before they ready a blazing return to stage with their highly anticipated “No Filter” tour (which kicks off today in San Francisco), Aubrey, Dawn, and Shannon sit down with That Grape Juice to discuss their hot new song, regrouping, rumors of a new reality show, and so much more.
As always, this is one you don’t want to miss:
That Grape Juice: Ladies! Welcome back! We’re keen to know: did your reunion happen seamlessly? Or, was there an adjustment period?
Dawn: It just flowed! It was organic for us. And, it seems the same for our fanbase. We were away from each other, but always conscious that maybe one day we would reunite.
As soon as we got back in the studio and on the stage, it was like we never left.
That Grape Juice: So true! Evidence of this can be found via the reception of your latest tune ‘Lemonade’! Tell us, why you guys picked this song as the way to officially reintroduce yourself to the masses.
Shannon: We picked it over ‘All In A Day’s Work’ and interestingly, we just wrote the song about two weeks ago. We put Tyga on it and kind of made it ‘Show Stopper 2.0’.
It has a bit more of a laid-back style and definitely a way for us to show some of who we were in the past, yet still give an updated feel.
That Grape Juice: When should we be expecting the video?
Shannon: Oh my gosh! The video is coming very soon and it’s going to be phenomenal. Our choreographer is going to tear it up! We have so many ideas already, so it’s going to be amazing!
That Grape Juice: As we look forward to that, can you tell us a bit more about the album as far as direction, producers, etc?
Aubrey: We are working with The Stereotypes! We got into the studio with them very early on and tried to play around with a few sounds to go every direction, but then hone in on the sound that fit us best.
We represent every genre because we all have such unique styles. You’re going to hear a bit of R&B, Pop, and Shannon – our Country and Rock girl – you’ll hear a bit of that too.
Even with all of that, we like to keep a consistent flow with Urban sounds.
That Grape Juice: What makes this album different from its predecessors?
Aubrey: This time around we really wanted it to be our voice and our message. We have complete control and it’s in our hands.
That Grape Juice: How exciting! Is there a projected release date for the project?
Dawn: Right now we owe you guys a lot of new music. So, there isn’t a release date yet. With this new single, video, and then tour, we don’t want to give too much at once.
But, when you get your ticket to the tour, you’ll hear multiple tracks from the album. So, you’ll get to hear the album, via the tour.
That Grape Juice: Tell us more about the tour. Not only in theme and concept, but what are you hoping is the experience fans walk away with once they leave the show?
Aubrey: We always want our fans to feel like they’re connected to us and that they’re getting a piece of us. So many artists go on tour and they have so many smoke and mirrors, colors, glitz, and costumes.
But, the reason we called our tour the “No Filter” tour is because we’re not about smoke and mirrors. So, you can expect our first two albums, samples of our new music, live vocals, choreography throughout the entire show, and just getting back to the type of artists who do everything on stage.
That Grape Juice: So few other artists or groups are doing that. Before the return of Danity Kane, there are virtually no girl groups who are really “doing it”. Why would you say that is?
Shannon: It’s extremely difficult to make a girl group happen – internally and externally. There are so many dynamics that go into place because it’s a difficult formula.
But, we’re back, so we’re going to take the title back as the hottest girl group!
That Grape Juice: From the sound of ‘Lemonade,’ we can tell that you’re well on your way. Now, before we let you go, we must ask: what label should we expect your new material on?
Aubrey: You’re just going to have to wait to see when we start releasing promo for our album (laughs). But, as far as our feelings go, we’re not rushing to be part of a gimmick that no longer works. We want to be part of true artistry and away from controlling people who are not attached to our music.
So, if we can find a label that provides all of the things that labels are expected to provide while allowing us to stay true to who we are, then we’ll go that direction. If not, we’ll release the music on our own.
That Grape Juice: We’re certainly hoping that works out for you! And, while we wait on news about that, we’re curious to know about rumors that you guys will be returning to reality TV.
Shannon: You never know with us (laughs). You’ve got to remember, Puff [Daddy] brought us up, so we’re all about making the most of any opportunities that may arise.
Interview by: Rashad Taylor (That Grape Juice US)