Cheryl Cole is wasting no time with the push for her fourth studio album.
Preceded by comeback single ‘Crazy Stupid Love’, the LP follows 2012’s ‘A Million Lights’ – which served as the British belle’s lowest selling project to date.
Hoping to reverse those fortunes, the singer has returned to The X Factor UK judging panel – which she’ll no doubt be hoping serves as a solid springboard back into the minds of the masses as well as, of course, the charts.
November brings with it the release of the project, which now has a name. Find out what the set has been christened below…
Speaking during a recent interview on The Graham Norton Show (set to air tonight), Cole revealed that the album has been titled…
Explaining the reason, she told Norton:
“I was exhausted, I’d had a solo tour and then toured with Girls Aloud so I took a year off to be with my family. It was the first time off I’d had in 10 years – it was a normal time.
I did party a lot. I needed to let loose and it was the best thing I could do. The title sums up that time.”
Hmm. Declarative titles are risky business – especially when the material is generic drivel.
Still, with the mighty “machine” behind her movement, it’s doubtful the album’s name will matter much.
That said, in an era where the record-buying public are very much their own Simon Cowell’s, Cole will have to deliver with the actual music – as many are beginning to see beyond her smoke and mirrors. Case, point, the so-so reaction to lead single ‘Crazy Stupid Love’