Disastrous might be one word to describe the current state of Mariah Carey’s career, now stained in the commercial mess that is new album ‘Me.I Am Mariah…The Elusive Chanteuse’ and talk that the icon’s fun in the chart sun has now come to an end.
Unfortunately, while other artists have seen LPs that failed to fly in the US fare better in smaller markets, this week has brought with it further shame for ‘The Chanteuse’, which slipped 40 spots in one week in the United Kingdom..a fortnight after its release.
Find out why the UK arm of her promo machine needs a new line of work below…
Despite a two year long promotional campaign which saw her star on Fox‘s ‘American Idol‘, grace ‘Good Morning America’ twice, perform at 2013′ ‘BET Awards’ and lead a total of four lead singles, Carey’s ‘Chanteuse’ impacted the Billboard 200 with sales of 56,000 units two weeks two weeks ago.
Now, it seems its UK run is set to fare just poorly.
For in that market, where Sam Smith‘s ‘In the Lonely Hour‘ currently tops the albums tally, ‘Elusive’ slipped 40 spots in the space of seven days this week, falling from the #14 spot it held last week to land at #54, outside of the Top 50 as Iggy Azalea‘s ‘The New Classic’ slipped nine spots to #90, unlikely to hold a Top 100 position once next week’s tally swings by.
Elsewhere, despite enjoying a healthy start in the US with over 100,000 units sold in the first two weeks of its release, Nicki Minaj‘s ‘Pills N Potions’ bids adieu to Official Singles Chart’s Top 40 after slipping and sliding to #51 in its third week.
This, after spending last week at #31 thanks to its borderless digital campaign and support secured by British radio. However, these did little to help the single this week, as interest in it dwindled in the market, set to rise with the release of its supporting music video.
Should she support the release with a televised performance in the UK, it would mark the first time she would have done so for any of her singles, yet to commit to a single British television performance slot ten years into her recording career.