That Adele reign just won’t let up.
The mania surrounding the British star’s third album ’25’ looks set to intensify as the holiday sales window gets hotter.
As we reported, the critically praised LP opened with gargantuan first week sales of 3.4 million in the US.
Naturally, that figure was always set to take a dip in its second week. Yet, a dip for Adele is quite literally the total sales of many of her rivals.
For, according to Hits Daily Double, ’25’ is on-course to shift another 850,000-875,000 units in its second week.
Though a 75% drop from its premiere sales, the figure is still stellar by all counts.
And with Christmas fast-approaching, it’s safe to say consistent slayage is very likely.
With ’25’ almost guaranteed to occupy the top spot in the weeks ahead, one has to wonder what that means for major releases from the likes of Rihanna and Coldplay.
Bagging a #1 is one thing (which, at this junction, seems very unlikely for anyone not named Adele), yet convincing a public (that are spending less on less on music) to part with their cash is another tall mountain to climb amidst ’25’ season.