After the technological company Samsung purchased an undisclosed amount of Rihanna‘s ‘ANTI’ album, the set was certified platinum by the Recording Industry Association of America.
Unfortunately, fans of the Grammy winning performer have been unable to truly celebrate this news, as they battle critics who now accuse the star of “cheating the chart system” in a bid to compete with some of Pop’s more commercially potent stars.
The one fact said fans could celebrate in peace was news the set had sold 400,000 units on Jay Z’s Tidal streaming service….until now.
For, ‘Forbes’ magazine has revealed that it has good reason to believe that that figure was fabricated by the company.
Full story below…
The service, launched in March 2015, has struggled to find serious footing in the streaming realm even after launching exclusive videos and material from the likes of Coldplay, Beyonce, Nicki Minaj and the ‘Work’ star.
Now, after almost a year of battling industry critics who predicted it would sink , the company now clams its problems were solved overnight when 400,000 music lovers picked up ‘ANTI‘ from it.
Sound too good to be true?
The publication shares:
That 400,000 figure should be taken with a grain of salt. If the numbers are correct, it means that ANTI is already the biggest success of the singer’s storied career, and that’s a bit tough to believe.
To put that 400,000 figure into perspective, it’s worth noting that Rihanna’s largest debut sales week to date was with her last album,Unapologetic. That record became her first to start at number one (and her only number one yet), and it sold just under 250,000 copies in its first week. That campaign was going strong at the time of the album’s release thanks to the massively-popular lead single “Diamonds”, which was another number one hit for her.
So, without a single (lead cut “Work” was released less than a day before the album appeared online) and little to no warning, is it really possible that the record is approaching half a million in sales in just two days? If so, that puts ANTI on track to have a massive first week, dwarfed only in recent memory by Adele or Taylor Swift.
According to Tidal, ANTI is set to be certified by the RIAA—the organization that hands out plaques signifying when a record has gone gold, platinum, or diamond—this afternoon, in effect honoring the one million-plus downloads that the album has thus far accrued. If the speed at which this record continues to move keeps up, a second platinum certification might not be far off.
Interestingly, while the RIAA does count those one million copies as sales, neither Billboard nor Nielsen (which provides Billboard with data every week) will recognize them. After Lady Gaga shifted more than one million copies of her second full length record Born This Way thanks to Amazon offering it for just 99 cents a few years back, the rules have changed as to what counts and what doesn’t count when it comes to charting. A full length needs to be sold for at least a certain price ($3.49) within the first month it comes out in order to be included in the weekly ranking. The price that Samsung paid for those one million albums that it gave away can’t be deciphered, so they won’t be included in her official first week tally.
Both Tidal and Rihanna would benefit from these huge numbers—numbers that are only expected to grow. The rollout of ANTI didn’t go as planned for the streaming service, so it could use some good press. The story is so great it’s almost unbelievable…and that’s the problem. This isn’t to say that the figures are incorrect, but do keep in mind where they are coming from.
As fans of the R&B-kissed album we’re hoping Rihanna, Tidal and Samsung go on to prove their claims by revealing how many units the latter purchased, how much it purchased each unit for and prove that the gifted star did indeed sell 400,000 units within a matter of hours.
What do you think might happen if they don’t?